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New Media Analysis

1997 Words8 Pages

Introduction
The new media is a very powerful and multi-functional tool in contemporary society. It acts as a potent catalyst for both exaggerating and undermining social phenomenon. Going ‘viral’ is a common term illustrating a piece of information being in the centre of a media frenzy. It is also a term rooted from the medical perspective of viruses, and this is the capability of new media, highly infectious and contagious in forming intended functions. The question lingers: what is new media’s extent in altering or reinforcing public opinions in forming collective conscience or solidarity?
There are many elements that constitutes to an integrated society, a popular way of measurement is by the globalisation index. However, it is argued that …show more content…

New media is very dynamic and it is naturally collaborative with almost everything, things to we interact and socialise with on a daily basis. Google’s billion dollar deal to buy over the video sharing website YouTube in 2006, revolutionised and affirmed the value and worth of new media in the 21st century. The high profile initial public offering of Facebook in 2012 marks a significant milestone and this allowed for new media’s assertion of dominance in the world as the most successful social networking franchise in the information age yet. These successful establishments conclusively paved the course for the global market into a full scale digital age which instantly produce and deliver media products. In other words, there has been a shift in the global trend in the present world, to stay relevant there must exist the inevitable association with new media and the internet …show more content…

The evolution of new media from the 20th to the 21st century underwent a huge transformation in its impact on the society among past literature. In the introductory paragraphs of Browne (1998, p. 180), media was advocated as “important sources of information, entertainment, and leisure activity for large numbers of people, and they have become key agencies of secondary socialization and information education”. A decade after, with the rapid advancement of technology and new media, Alexander and Thompson (2008, p. 99) concluded that “mass media have become so pervasive in postmodern society, we may not realize the extent to which they are responsible for the symbolic construction of our shared reality”. Evidently, there had been a huge upgrade in the way media portrays its pervasiveness and how it profoundly affects daily interactions among people and institutions. With a logical estimation of the pace new media is Therefore, it is argued that new media is a critical representation in understanding the Singaporean society in this modern

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