There are four practical and principled reasons for this interest. First, the media provide an easily accessible source of language data for research and teaching purposes. Second, the media are important linguistic institutions. Their output makes up a large proportion of the language that people hear and read every day. Media usage reflects and shapes both language use and attitudes in a speech community.
Rather, it basically obliges access to the suitable media to break down, making this kind of research a simpler and modest contrasting option to different types of research including complex studies or human subjects. Social role analysis of the media includes looking at different people in the media and breaking down the sort of part that each plays. Part investigation research can consider the parts of men, ladies, kids, individuals from a racial minority, or individuals some other social gathering in particular sorts of media. Dissecting parts utilized as a part of media enables analysts to pick up a superior comprehension of the messages that the broad communications
A number of theories are drawn from various disciplines (i.e. media and cultural studies, psychology, anthropology, etc) about the way how media represents reality. Media representation is the main focus of theories around portrayals (Hall 1997) and cultural studies (Grsiprund, 2002), and the central point of representation theory remains the dilemma whether the media simply reflects or actually constructs realities? On both sides, there are notable scholars defending each theory. Kellner (1995) argues that media reproduces social struggles, which in return, has an impact on the production of identities and audience understanding of the world.
It has become a means of communication, discovery and self-presentation, it is undeniable that the mass-media has profound effects on the development of the thoughts and attitudes of individuals. Whether consciously or subconsciously it infiltrates our minds and alters our perceptions of how we see others. The cultivation theory developed by George Gerbner (1967) conducted research on the impact of mass media and how as humans we inadvertently are influenced by the symbols and portrayals of the media. Through this, we construct a sense of self and who we are and aren’t. It is pivotal in reaffirmation and creation of attitudes we have.
This research will be guided by both queer theory and media theory, such as reception theory. The media can play a positive role in informing people, in Ireland the media played a significant role in recent times in representing non-normative identities. When analysing media content it is important to be objective and examine all points of view, this is necessary “in order to tease out the social contradictions and contestations embedded” (Saukko, P., 2003, 104). Another point made in the book Doing Cultural Studies research is that you have to bear in mind the social context of the media text you are interpreting looking at the historical and political context in which the media text occurs, with an “observation of contradictory agendas” (Saukko, P., 2003, 113). This research aims to look at the recent social changes in Irish society in relation to the media content on minority LGBTQ identities.
The researcher will conduct a critical qualitative analysis of the manner in which the media contributed to the 2007/08 PEV in Kenya. The study will analyze existing information attributing conflict escalation or de-escalation to media coverage and reporting. 3.8 Instrument validity The chosen research instrument, questionnaires and interviews are bound to attain validity as they are constructed in a way that addresses the key variables of the study - media and conflict management (Csikszentmihalyi & Larson, 2014). Despite the numerous questions outlined in both research instruments, the researcher is certain that data gathered will be valid, as the focus is on the research problem. 3.9 Reliability The research instruments are reliable.
This study will draw from feminist media theory and African feminist media theory and it has also included the theory of intersectionality, these theories will be discussed below. Scholars of media and gender do not apply similar theoretical frameworks, there are options for applying various theories in various studies, although the medium of media being studied is the same. Previous scholars, Mannya (2010), Buiten (2009) and Katembo (2005) used various theories such as discourse theory, cultural studies theory, gender studies theory, media theory and construction theory in their studies. Feminist media theory will be the anchor theory in this study, a brief discussion of African feminist media theory as an approach to locate the study geographically will allow for a discussion of feminist media theory by African feminist scholars and in conclusion intersectionality will be applied to the discussion on the intersecting themes of race and gender that are pivotal in this study. 5.1 Feminist Media Theory In defining media studies, South African scholar Buiten (2010:80) states that, “broadly speaking, feminist media studies can be said to be the study of the media through a feminist lens.” Buiten’s definition suggests that feminist media studies can only be viewed through a “feminist lens” thus implying that feminist theory is used to analyse and question the media.
To understand the theories and concepts by certain authors you must first look at the key features of media and power. Each of these terms are easily defined and understood when used in separate contexts, but when used together they mean a different term altogether. Media and power is looking at how different parties are engaging in a struggle for a multiple of reasons including influence, control, legitimation, status and most important of all profit. Politicians and institutions have interesting relationships with the media, if we consider Rupert Murdoch, a multimillionaire, who is closely linked with many British politicians and who owns certain influential newspapers in the United Kingdom and worldwide. The revelation of the phone hacking
The influence of media, upon cultural foundations, facilitates for challenging discussion, allowing one to develop understanding and further grow individual opinions’ and socio-political perspectives. Conclusively, despite the contradictory state of the dominant discourse and media exposure – both influences work cohesively in creating holistic