Stage 3 pointers us to the utmost latest interest surrounding the uses and gratification theory and that is the connection amid the reason behind why media is consumed and the attained gratification. UGT researchers are evolving the theory to be more prognostic and explanatory by linking the desires, goals, benefits, and costs of media consumption and usage alongside individual factors. (West & Turner,
Winter Sonata was an excellent hallmark not only contributes to the flourishing in K-Pop industries, however, it helps to increase the gross domestic products (GDP) of South Korea. Winter Sonata excellently presented the diversity of attractiveness atmosphere in Nami Island (Naminara Republica), foods and culture through the drama and become one of the most visit country in Asia. This is the starting point where the K-Pop recognized as an epidemic in mass media. This epidemic called as Hallyu (Korean Wave). The Associated Press (March 2001) reported that pop culture in Asia was once dominated by Tokyo and Hollywood has changed and diverted to Hallyu.
An example would be Korean Pop. K-pop short for Korean popular music, has recently seen a popularity boom across the word. Now, it is a strong marketing tool in promoting the country abroad. Even many young people in different countries enjoy K-pop. Many businessmen talk about Korean pop music industry means a new start because K-pop fever is now leading Korean wave in different fields of Korean culture.
Korean film industry has been growing up that we can feel that power in our emotion on screen more and in hollywood. From the first movie ‘Vomting a sense of royalty’, a history of film industry is started. Directly after the independnce from Japan, film industry got first hit with independent movies and especially after the Korean war, movie helped people find things to enjoy in the dilapidated terratory. Over the IMF, distressed industry
We innovate. We try new things. In decade 2 of the 21st century a lot of the significant innovations are downstream rather than upstream, surprisingly, the United States holds up well(Shaughnessy, 2011). Obviously, innovation gives great vitality to the American culture, and then derived a lot of material civilization.In the field of high technology, America is far ahead of the world average level, for instance, social media, Facebook; Internet Giant, Google, and Advanced technical brand, Apple. The fact is that Facebook has more than 1.
The theories tend to intertwine. Uses and gratification theory studies how people use media, and become dependent on it. The audience may use media for many reasons for example to seek information, entertainment, sociability etc. The Media Dependency Theory suggests that the more a person becomes dependent on the media to satisfy these needs, the more the media becomes important to the individual. Also, tying the theory to agenda setting, if the individual is so dependent on the media for information, the media will have much more influence and power over the individual making it easy for the media to agenda set.
It helps to explain the motivations behind the media use and habits of media use or the actual needs satisfaction by the media are called media gratifications. Contemporary U&G is grounded in the following five assumptions: (Papacharissi & Mendelson, 2007) (a) “Communication behaviour, including media selection and use, is goal directed, purposive, and motivated”, (b) “People take the initiative in selecting and using communication vehicles to satisfy felt needs or desires”’ (c) “A host of social and psychological factors mediate people’s communication behaviour”; (d) Media compete with other forms of communication for selection, attention, and use to gratify our needs or want” (e) “People are typically more influential than the media in the relationship, but not always. (Rubin, 1994). 18 Applied to context of this research paper, U&G supports the understanding of viewer motives and predisposition, while placing Reality Television on the larger spectrum of communication channels that are more or less available to audience. It permits the study of both Instrumental and Ritualised uses of media, both of which could drive the appeal of Reality
We’ve got a product and a price now it’s time to promote it. Promotion looks at the many ways marketing agencies disseminate relevant product information to consumers and differentiate a particular product or service. Promotion includes elements like: advertising, public relations, social media marketing, email marketing, search engine marketing, video marketing and more. Each touch point must be supported by a well positioned brand to truly maximize return on
Content are more than just articles, pictures or video. It is about what the community wants to read, learn or experience. Content Marketing is about knowing what our community wants from us and how to deliver quality content throughout our different channels (website, social media, and blog). Content emphasize our brand credibility in what we stand for. For us, content is a vital expression of the brand.
As rock music has brought itself as “noise” characteristics into Vietnamese music scene contrasted to “Vietnamese government-approved traditional popular music”, according to Olsen, it represents “a relatively new musical statement in Vietnamese pop culture during the late 1990s and early 2000s, and it remains as the most obvious contemporary expression in music in the new millennium in Vietnam.” Following the globalization in contemporary music expression, it also reflects the capitalistic impact on Vietnamese contemporary culture, especially among the youth community after đổi mới policy, as Olsen commented: “Beyond the aspirations and successes of a few pop stars and bands in Vietnam, the youth in general make a connection between contemporary popular music, globalization, making money, learning English, and not thinking about the past [which means here the historical wars against France and America in the 20th century]” (2008: