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Essay On The Media Elite

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The media elite
As we have already concluded that the media do not occur by themselves, remains to accept that global elite create media. The concentration of power necessarily includes the concentration of media ownership, because it allows the manipulative use of media in order to provide power in society or group. The effects on media audiences is becoming a privilege of the elite that control the media manage to sell their ideas, opinions and attitudes. This action favors the elite difficulty getting around and inexperience "average" person in communication processes. In this way the elite affects the public, which imperceptibly lead to the desired and planned responses.
In every society there are different elite: ruling elite (consisting of industrialists, politicians and the military-bureaucratic structure); scientific elite (consisting of individuals occupying the highest level in information-cognitive aspects); political elite (it is the chosen part of the society that determines state policy); economic elite (consisting of individuals who control the basic financial and economic structure of the state) Marković, D. (2010). …show more content…

This behavior is often manifested as a moldable belief and evaluation on the basis of the value of experience shaped by the media. "The mass media audience" build its image of the external world through the means of mass communication. The media help to determine individual self in relation to others while simultaneously developing a fear in individuals not accepting the established models of behavior can get them away from their own group. Mass media thus shaping opinions, attitudes, accepted or rejected values determine an acceptable way of life. "The question that arises is not whether the media act or not to act; The question is how much media act on the consciousness and behavior."Džinić F. & Bačević, Lj. (1977). Masovno komuniciranje u SR Srbiji. Beograd: BIGZ.

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