By utilizing propaganda through mass media, fear-based and false campaigns to create a“camouflage” rhetoric, the government perfectly shapes public opinions and manipulates societal action in a way that best benefits those who hold positions of power. Such approaches are reflected In The Handmaid's Tale by Margaret Atwood. The Republic of Gilead contains a strict class and hierarchy which the government requires everyone to perform a certain role. On the surface, Gilead appears to be a perfect society. Yet, the totalitarian aspects of gilead take over.
Films, books, advertisements, actors or writers all are part of it. Many theories and thesis have been written to discuss and to point out the primary interest of popular culture and what kind of problem it faced with in its history. At first, it has been argued that culture has been in the control of the elitists and on hands that have the power. There has been social hierarchy because of separation of popular culture with masses, but today, it belongs to every part of society. Due to mass productions and its media, it has reached every class of the corporation.
Ruling elites might use political ideas to contain opposition and restrict debate through the process of ideological manipulation. It was obvious in regimes that possessed official ideologies such as Nazi Germany and the Soviet Union. In both cases, official or political reliable beliefs dominated political life and all other social institutions in such a way that opposing views were strictly censored or suppressed. However, some argue that a more subtle form of ideological manipulation occurs in all societies. This can be seen in the Marxist belief that the culture of capitalist societies is prevailed by ideas with the interests of the economically dominant class (Heywood 2003, 5).
As a result, they are the reason as to how what and why people view when it comes to mass media or propaganda heard. But because supreme leaders or elected officials are in such high offices they can control what is being portrayed on tv 's, in newspapers, and even what is being reported to the people of the nation. They control every ounce of our lives. But it 's not as if people protest. Yes, there might be a few people here and there refining the government 's agenda.
These theories are mainly influenced by the behaviour of the rulers and the public itself. The authoritarian theory of the press mainly applies to undemocratic or illiberal societies. It is a theory that explains the control of the media by the rulers or highly influential
Power being so craved is encapsulated in every facet of our life, it is just pursuit of power, over and over again. Although sometimes power may be the source of most conflict since it is liable to abuse. The expression that power corrupts has so many basis particularly in the political and business dimensions. People think that once they have power, they can wantonly lord it over other people. We always see and heard of people who use their power in a deplorable conduct.
The media influence is a powerful tool that is used by global corporations and influential decision making institutions in the world as a tool to determine what political and cultural patterns should prevail, and judges what is inferior and what is superior in terms of cultural values. In the subject of culture and media, Tomlinson stated that the so-called term ‘imperialistic media’ massively affect any culture they gain access to. In addition, the research labeled ‘media imperialism’ is conducted at the level of political-economic or institutional analysis and how the specific moment of cultural dominations is constantly received. The high availability of different technological advances possessed by the different media and communication companies such as satellites excessively fostered the dissemination of the multifarious media products across the globe.
• The Pattern of Media Ownership in Malaysia (MONOPOLY) The economics force and the media holds within a definite country are undeniably powerful as the media are literally being “consumed” by the citizens. The amount of content that were printed, broadcasted and published are abundant that the advertising enterprises starting capitalizing for profits. The media as result can be seen as a parts that made up of commercial and profit making business. As with any businesses, the media are weighed down by the issues of cost consumption, earnings and the ever changing of ownerships patterns. As the media company owns more forms of media chains, they will have a far reach towards the mind of audience.
The ability to spread the awareness is content a lot of victims and this should be one of journalist’s responsibilities that are why all journalists defend on their rights to express their opinions. Journalism as meeting essential needs of society Wider everything we do in our life we look for benefit it doesn’t matter the kind of benefit , it could be fame, money ruining someone’s reputation. Why Journalists need the public and why the public need the journalism? A question is that easy to be answered because we know public can’t survive without news and without journalism and also journalism can’t survive without public, so literally both of them are very important. News media has really impacted on journalism, it’s known that journalism is the source of the news but nowadays we can find many sources that around us and most of audiences they don’t go for one source they go for many especially the source which follows their own
Due to the existence of the media, people only rely on the media as a source of information or knowledge and without thinking twice whether it is true or not. Furthermore, media is the kind of powerful weapon that can quickly change people’s perspective and beliefs in a few minutes. The media has the huge impact in shaping public opinion in masses. In fact, media influence has