Media Impact On Mass Media

1083 Words5 Pages
Nature of the Problem: One of the great advantages that the media has is the power to persuade. The United States government spends a considerable amount of money on the creation of positive images among citizens. Many journalists publish the information that was approved by politicians and which couldn't be harmful to the president. The way the mass media influence our society is very strong and it is hardly feasible to not pay attention to it. Unfortunately, there are a lot of examples of the negative impact of TV and press on people's minds. But sometimes it can come impossible to keep that information hidden from the people of the society. Purpose of the Study: The purpose of this study is to determine why the mass media have a sizable…show more content…
First, there were books, then came newspapers, magazine, sound recordings, films, radio, television, Internet, and now convivial media. Today, virtually everyone depends on information and communication to keep their lives moving through the circadian activities that the mass media presents. It comes eccentric to arouse, check the cell phone for messages, visually examine the TV or newspaper for news, and make decisions predicated on the information that we amass from those mass media and interpersonal media sources. Research Questions: 1. How the media can influence public attitudes toward Politian? 2. What shapes the public’s attitudes toward the news media as an institution? 3. What are the consequences of those attitudes for how the public acquires information about national conditions and uses that information to reward and punish political leaders? Review of Literature…show more content…
The public may disrelish the press because the coverage favors ideologies or parties that they disrelish. Journalists, opinion bellwethers, and even academics often claim that news coverage contains varying levels of ideological inequitableness (Hofstetter 1976; Lichter et al. 1986; Herman and Chomsky 1988; Hertsgaard 1988; Olasky 1988; Lee and Solomon 1991; Cohen and Sullivan 1995; Goldberg 2002; Kuypers 2002; Niven 2002; Kohn 2003; Goodman 2004; Groseclose 2004). It is possible that some members of the public disrelish the press because they descry these alleged biases and conclude that the press is working against their political
Open Document