Media Impact On New Media

Media are one of the factors of social change. New media have generated debate regarding its influence on society and culture. The history of media studies has shown how communication researchers evolved theories of media effects on the basis of their studies involving print, radio and tv and helped improve the understanding of social impact of media raising critical issues of media access and its impact on social institutions. Based on a survey of 801 users of Internet and mobile phones, this study analyzes media habits and social cultural impact on the behaviour and attitude. This is a study conducted in the State of Karnataka, regarded as the IT bowl of India. The study of media exposure shows significant results. There is significant relationship

The rapid expansion of new media industry has caused paradigm shift in the process of communication posing challenges to social scientists and technologists. The term ‘new media’ is believed to be the creation of new media industry (Backlund and Sandberg, 2002) to distinguish itself from the conventional media industry of print and broadcast. Internet is described as a ‘meta-medium: a set of layered services that make it easy to construct new media with almost any properties one likes’ (Agre P. 1998a). New media are computer based media that encompass ‘channels and platforms for producing, disseminating, displaying, and storing information and entertainment that rely on digital communication technologies’ (Wei, 2008a). "Internet" is referred to “the electronic network of networks that links people and information through computers and other digital devices allowing person-to-person communication and information retrieval” (DiMaggio et al, 2001). New media is complex to define as it means different things to different people. What is new about new media and why it is called new? It may be the access, functions, non-linear process and freedom to own and use media at one’s convenience, interests and needs that makes these media different from print and broadcast. New media has ushered in new ways of producing,

Technically, print, broadcast/radio and television no longer exists as independent entities as technology has changed their identity. Ironically, it is the turn of all the three traditional media to feel apprehensive about the presence and impact of new media. The traditional media having worked in isolation all these years have suddenly realized the importance of bonding. After surveying 200 newspaper publishers worldwide, the World Association of Newspapers (WAN) found, "despite a somewhat gloomy outlook for wholesale convergence in media companies worldwide in the near term, convergence is already being implemented with varying degrees of enthusiasm and speed among the world 's media companies" (Stone, 2001 quoted by Huang et.al). The nerve centre of new media basically is the integration of Internet, telecommunications and satellite communication. New media is being dictated by the letter ‘G’, the generation of mobile technology with 3G or 4G mobile phones harping on the speed of mobile network. Mobile internet is one of the milestones in the history of communication technology having ramification on telecommunication and