Social Media Analytics and features It is the process of applying data (both structures as well as unstructured) from social media sites such as twitter, facebook, Google+ and other such sites for better understanding of customer attitude and behavior. It also serve as an effective tool for business and market research and ultimately for business decision making. The large availability of user-generated data and the links between users leads to the dispersion of useful information, opinions and sentiment as well as emergent issues and trends (Leskovec 2011; Agrawal et al. 2011; Nagarajan et al. 2011) and is referred to as ‘Social Media Analytics’.
1 Alan varghese INRW April, 12, 2017 Social media Social media is a very important thing in our day to day life, we literally use it every day without social media just imagine how the society would be ? but it also weakens out brain to focus on one thing and to complete our task. So is social media actually helpful to our brain or it is just weakening our ability to think? most of the community believes that social media is helping out society to grow and I believe that too. Yes, sure there are some drawbacks to it there is nothing in the world where there is no drawback to anything it is our decisions to get most out of it, social networking provide many researchers to a bigger society allowing them to reach their goal.
. Social media marketing is different from search engine marketing because social distribution takes to product discovery. Countless google searches take place every day, but if people haven’t heard of a company, then they will never discover the value of the products, unless the product is compatible with the social sites .To make the people aware of the company’s product ,blogs and social platforms are built to be shared, discussed and bookmarked. Only social media marketing can provide constant updates of the product to the fans, followers and
The government is constantly trying to figure out ways to use social media to their advantage even if their ideas are a little bizarre. Throughout recent years, individuals are constantly using social media for their everyday use. It 's surprising to see how technology has become more efficient and resourceful for every individual. It has become a great part of our lives that even the government has decided to join the buzz in social media. In this article, it was said that the government is capable of forecasting elections by using a tool called Twindex.
Sponsored ads have taken over the personal posts. So as business, it’s time to loosen your cord from Facebook and get linked with google + and LinkedIn where social experts can notice your presence and come in good relation with your brand. Explore more social platform over Facebook. Be Spontaneous Being instantaneous is the rudimentary principle for the success on social media. Preparing for a tweet campaign before a month is not going to help you out .You have to think on your feet to take advantage of all campaigning opportunities that comes your way?
In our society looks seem to matter to most people, we are obsessed with the idea of beauty and every day and every year it becomes more of an importance. We seek pleasure to meet the standards of the new trends and be as perfect as possible. Every account on Instagram has people that will judge us for the way we look and what we post, people don’t care about feelings as they may not know you but all they are doing is type it on media not saying it to your face so it doesn’t really affect them in person, as this is how we communicate nowadays, hiding behind our phones or laptops. When you post something, you should
2) “We are no longer in control of the media, the news, or the advertising, but our customers are.” (Safko and Brake, pg.671) This quote from The Social Media Bible demonstrates how powerful of a tool social media has become in the advertising world. Social media is the most innovative platform used by the marketing sector to date. With its savvy set of technologies and tools, that can be easily integrated into our existing marketing strategies. This is surely the most ground-breaking, effective tactic in connecting with potential customers and prospects. During advertising we are engaging in creating a relationship, building trust, and being accessible when the people in those relationships are ready to purchase the product we’re offering.
Social networking sites will become famous all over the world. The aim of this paper is to understand the various Positive and Negative effects of social networking sites. II. EFFECTS OF SOCIAL MEDIA ON YOUTH, SOCIETY AND BUSINESS Social media has a great influence on the life of many young people today. Now a day’s most of the people engage themselves in Social media without being bothered about what is its impact on our lives.
The study was meant to find out the managers’ views on the importance of internal communications in managing changes in companies. The senior managers interviewed highlighted the fact that internal communication was an important aspect in managing their companies’ processes. The respondents were also asked what their view where on the use of intranet, to which the majority of them believed that it was a good way to enable the flow of information and knowledge throughout the organisation. A study by Berger (2009) demonstrated a stronger positive relationship between trust in co-workers and management with a more recent social media action in a
The World Wide Web has only been around since the early 90s, but the use of the internet for social purposes is clearly seen in today’s society. It has allowed for quicker communication and instant satisfaction for users. As its popularity has gone up, so has the amount of social media apps available. Users have plenty of options to connect with one another, including Facebook, Instagram, Snapchat, Twitter, and plenty others, and these apps have allowed for people to find different outlets for their stress, beliefs, and other aspects of their lives. Teenagers have been a main user of this type of technology because they were born into a world that relies heavily on phones, computers, and televisions; however, many claim that it is detrimental