ipl-logo

Media In Social Media

1190 Words5 Pages

Social media is an effective media of communication between the consumers and companies. The companies are using social media for improving consumer engagement and brand lift. This essay gives a brief overview of social media platforms and how effective they have been. It shows that the whole marketing concept has undergone radical transformation due to the social media interaction. The essay ends in conclusion depicting what marketers need to take care in order to have successful social media campaign.

Social Media today is present everywhere and Brand pages on sites like Facebook, Google+, YouTube and Twitter have gotten popular around the world. Concept of marketing has changed with the customer engagement on these platforms. Usually, brands keep on enhancing relationships and communicating actively with consumers using activities such as reward programs and direct promotions. In this marketing, customers have been passive “receivers” of brand messages and various other activities and therefore companies as such had no hold over the brand development. Today, consumers engage and involve in creation of brand posts/comments (Hennig-Thurau, et al., 2010), Kozinets, et al., 2010, Libai, et al., 2010). Every successful company has a brand page on at least one of Facebook, YouTube or twitter. Luxury brands like Armani, Burberry or Dolce & Gabbana, Armani or Burberry are investing more in social media (Phan, 2011). Nevertheless some of the marketing managers don’t approve of

Show More
Related

  • Target's Ethos Pathos Logos

    523 Words  | 3 Pages

    The company’s brand advocacy and its activity on social media, shown through their massive social following, allows them to reach a huge audience where they can directly communicate with them. Whether it be their separate Twitter handles, which each represents a specific app or function, to their ability to “respond to 64% of comments within the hour, and 99% of comments within 24 hours”(Hitz, 2014). This creates a system of trust and strong branding. Targets creating a relationship with their consumers which in turn creates consumers who want to speak out on behalf of the brand.

    Read More

  • 94fifty Basketball Marketing Plan

    686 Words  | 3 Pages

    Marketing Plan: Social Media Social media, in today’s business world, represents a vital role in how consumers research, learn about, make decisions, and share information about products and services. Studies show that about 60 percent of consumers’ research before buying through multiple sources online and learn about specific brands or retailers through social media sites. (Hazan, & Wagener, 2013). The emergence of the vast social media sites gives businesses an extensive marketing audience in building brand awareness over the web.

    Read More

  • Social Media Dbq

    507 Words  | 3 Pages

    Should Schools Monitor Students Social Media!?!? Have you ever showed up at school and had a friend or classmate tell you about a rumor directed towards you? I think schools should monitor students social media posts but, only if there seems to be problems occurring and disrupting the class. Cyberbullying can lead to low self esteem and depression, causing worse things. Document E, document B and, document D all agree with limiting/monitoring students online speech.

    Read More

  • Publix And Kroger Case Study

    751 Words  | 4 Pages

    Social Networking While numerous industries have abstained from social networking practices super markets have grown to be an avid advocate. Both Publix and Kroger have diverged vividly to using marking campaigns closely associated with all social media platforms. As social networking and the media outlets connected to it grow common in everyday households, marketing executives must tailor their campaigns accordingly.

    Read More

  • Social Media Dbq

    458 Words  | 2 Pages

    How do you think your world would be without social media? If you didn’t know there are real dangers when students use social media. Another reason is social media can harm your reputation. Some people are mistaken about social media because it can help you by putting you in social groups, you can even make friends on social media. But teens should not use social media because of dangers, harm to reputation, and mental illnesses.

    Read More

  • Whats The Difference Between Ethos Pathos And Logos

    1621 Words  | 7 Pages

    Meaning that the brand will need a range of social profiles spreading across all of the most popular sites. The most important sites the brand will have a presence on are Facebook, Twitter, Instagram, Vimeo and Depop. “Social media presents a large opportunity across multiple channels to build on and promote service, content, advocacy building and insight.” This quote again outlines the importance of social media to a businesses marketing as it defines some of the benefits it can receive.

    Read More

  • Success College Australia Essay

    849 Words  | 4 Pages

    Nowadays we have to realize that everybody cannot separated by technologies so we need to do the advertising through a new platform like social media. We can use Instagram, Facebook, twitter, or even YouTube etc. to Lin Shi MACI19193 BSBMKG439 advertise our brand. Digital communication technology has spread all over the world. So, we can reach more audience than using traditional platform.

    Read More

  • Hum 186 Social Media Paper

    677 Words  | 3 Pages

    When social media first was created amongst the internet big companies like Pepsi, Taco bell or IBM never had social media accounts. It was not until the improvement amongst the internet within smart phones that made people become “internet streaming connoisseurs”. Resulting in people always having their face glued to their smartphone screens using social media apps, surfing the web or just streaming videos. Eventually once big companies created social media accounts to promote their material and keep tabs on their consumer’s interest within their brands the advantage of social media emerges.

    Read More

  • Marketing To The Millennials By Suzy Menkes

    184 Words  | 1 Pages

    In today’s society smart luxury and fashion brand markets need to catch attention of the millennials. Millennials prefer social media to receive marketing due to the change in technology. Although many markets are going out of there comfort zones

    Read More

  • Sainsbury's Social Media Case Study

    2692 Words  | 11 Pages

    Social networks such as Facebook and Twitter are providing advertisers with information about the nature and the demand of their consumers. This technique is crucial, as it is providing the businesses with a “target audience”. On the other hand, it is apparent from the view point of the consumers that the customers are frustrated due to lack of information shared with them by retailers. Therefore, role of social media marketing is helpful for achieving consumer’s loyalty and increase of the share of the market. Why is it an issue now?

    Read More

  • Social Media Sociology

    1135 Words  | 5 Pages

    Social media was created two decades ago and has developed a lot since 1997 when it had first made an appearance in the world. Before social media many people did not have a way to communicate or interact with others using electronics, everything was verbal or written. When social media first made a blogging page it became a hit as told by Small Business Trends, “In 1999, the first blogging sites became popular, creating a social media sensation that is still popular today.” Social media has made an impact in many people’s lives throughout the years. After blogging was invented, social media exploded with popularity.

    Read More

  • Essay On Social Media And Public Relations

    1390 Words  | 6 Pages

    Abstract The emergence of social media has led to the rapid increase of its usage amongst the consumers around the world. This has increased the usage of social media for adoption of tactics such as public relations by many professionals. Since this new form of communication is spreading and growing at such a fast pace, it has become crucial to thoroughly analyze the impact social media has on the overall performance of the practice of public relations. Introduction

    Read More

  • Marketing Communication In Cadbury

    3178 Words  | 13 Pages

    The message appeals are also important as it will highly influence the attatude of the viewer and affect the buying decision. However, the company should take under the consideration the importance of the relationships marketing, therefore the direct marketing tools such as mobile marketing can be used to get more personal effect with the consumer. The online social networking is a create tool that is able to encourage the consumers to engage with the brand, especially when the target audience is the youth because they are the highest users of the Internet. However, in order to achieve the maximum success the companies must integrate the

    Read More

  • Theories Of Social Media

    727 Words  | 3 Pages

    Frameworks and Theories Surrounding Social Media Uptake The overwhelming success of social media has been to date continuously investigated by academic researchers and practitioners. Several existing theories from various fields in social science such as information technology, economics and social psychology have been extended in the area of social media to explain its adoption. Here we discuss some of the key theories and frameworks frequently mentioned in social media literature: One of the earliest social science theory applied is the Diffusion of Innovation (DoI) Theory first developed by E. M. Rogers in 1962.

    Read More

  • Electronic Word Of Mouth Advantages And Disadvantages

    1282 Words  | 6 Pages

    While consumers can contact the companies at any time through their official websites, thanks to social media, companies are now able to contact the consumers at any time. This opportunity for communication can be advantageous for both consumers and marketers; for instance, consumers can announce their demands and grievances or marketers can get consumers’ opinions about their new products before their release into the

    Read More

More about Media In Social Media

Open Document