Media In Social Media

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Social media is the new way of communication, a countless range of internet based tools and platforms that increase and enhance the sharing of information. This form of media makes the transfer of text, photos, audio, video, and information in general increasingly fluid among internet users. Social media has relevance not only for regular internet users, but business as well. Platforms like Twitter, Facebook and Instagram have created online communities where people can share as much or as little personal information as they desire with other members. The result is an enormous amount of information that can be easily shared, investigated, promoted, discussed and created. Media plays and important role in modern society. By creating a certain type of message to different targeted groups, media can manipulate people’s attitudes and opinions. A targeted audience, is an audience of people that are chosen purposely because of an interest to a specific product or message. A target audience can be formed of people of a certain age group, gender, etc. Discovering the appropriate target markets and determining the target audience is one of the most important activities in marketing management. Perhaps the biggest mistake it is possible to make in targeting is trying to reach everybody and ending up appealing to no-one. People who want their targeted audiences to see their product or message, can post them on social networking sites that their targeted audience have an interest in.

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