Media In The Philippines Essay

Today, in this lazy nation, most of the Filipino citizens cast their votes based on what they see on the news, read in the papers, or hear on the radio. In the first place, it is safe to say that the media primarily control people’s opinion on political issues. Furthermore, radio and television create a large window for the voting public to view its politicians. In this case, TV can play a major role in the coverage of a candidate. Indeed, politicians rely on media to communicate their message.

During elections, it is the media’s job to gather all the information they can on a candidate or every variety of information that can produce the news. Truly, the media is extremely powerful since they can either support a candidate by giving them an image boost or it can be the other way around. In addition, the media is a powerful tool that can be used to an advantage by the candidate. Information is presented through various media and the public can generally select to read, listen, view or disregard the material offered. The media keeps close

There is also the Internet that media masks candidates for elections. Our generation focuses more on the Internet. Usually, they are hiring bloggers to blog fine things about them, websites to promote them that disables comments. “Times have changed. Campaigns and elections have changed in the Philippines. There is more social media; the Internet has radically revolutionized the way young people think and how they affect their own families, parents and siblings” (Santiago, 2015). For example, Miriam Defensor Santiago has a commercial. She has an underlying purpose for that, which is mainly to inform the public that she is running for the presidency. Plus, credentials. Candidates contribute too much effort in their commercials hence their names would be remembered by the voters. Through media, the voters now distinguish what the candidates would want them to