Media Influence In Presidential Elections

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The role of media in elections has been continually evolving since the beginning of campaigns. Media today not only informs their viewers but also creates a lasting opinion in their heads of the candidates running. While media is a great way to expand information to a wider audience it can also be used to backlash and create a bad name for the candidates that they are focused on. A good example of this is in “The War Room” when James Carville the campaign leader for Bill Clinton sends a Brazilian newscast of George Bush 's to a news station to create a bad name for George Bush. The use of the media in many ways can bring a candidate from the top to the bottom or from the bottom to the top depending on the way the media spins things. While…show more content…
All things considered media coverage has increasingly become a necessary component in electing officials. Media influence has become one of the main deciding factor in elections. Much of media coverage is meant to inform viewers of issue stances and the agendas of the current candidates. Somewhere in the midst of it all the media decides to cover trivial stories of candidates; irrelevant and unnecessary stories. All in an attempt to bring in more viewers or put their own bias views into people 's heads. I believe that the use of media can be beneficial in many ways, but you always have to be weary of the negativity media can…show more content…
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