Media Influence Of Mass Media

The fact that media is now possessing a noticeable aspect in our lives has become undeniable. Media influence or media effects are used in media studies, psychology, communication theory and sociology to refer to the theories about the ways in which mass media and media culture affect how their audiences think and behave."If anything, today the uses and appropriations of media can be seen as fused with everything people do, everywhere people are everyone people aspire to be, “says Indiana University professor Mark Deuze.

Nowadays media with its massive popularity is the perfect mean to implant ideas, whether pos-itive or negative, in the rapidly influential juvenile mind of youth. Media is using a well con-ceived approach called Subliminal

Rarely does one find an ad free from hidden messages. In fact, advertising companies are now relying on these messages to insure the prohibitive sale of products. There is no doubt that advertising plays a monumental role in today’s society. In an article related to advertising Marshal McLuhan was quoted as saying ‘“The continuous pressure is to create ads more and more in the image of audience motives and desires” (Fowls 658). Throughout mass media there are illegal messages that still appear, such images are also known as Subliminal Advertising. Though illegal, such incidences can never be tried nor taken to a court of law. It is highly impossible and unlikely to notice these messages. However, they are triggered by the subconscious and send neural messages to your brain that you are unaware of, thus making it hard to notice when you are seeing these things. They are illegal because it was believed in earlier incidences that cigarette ads were sending similar messages telling the youths of America to

Examples of subliminal messages

1) Pepsi vs. Coca-Cola Halloween Ad

This is subliminal messaging at it’s core — subtle, but still clever. Pepsi released the image on the left and Coca-Cola responded with the image on the right. Pepsi’s original ad is subliminal in that it makes the viewer think and chuckle a bit: it’s funny to suggest that getting a Coke when you wanted a Pepsi is scary. Coca-Cola’s response is perfect, as well, and becomes a great learning tool: sometimes, the tagline really does make the image

2) Pirates of the Caribbean

Disney’s Pirates of the Caribbean bridge the gap between family-friendly and adult action movie, and did it well — the franchise has earned over $3.7 billion in box office sales alone. While I can’t say subliminal messaging — and the visual overlap between the skull-and-crossbones and Mickey’s ears — are the reason why, I still love finding this secret.

3) Spartan Golf