Media is defined as the main means and medium of mass communication where information is exchanged and transmitted. Media has evolved throughout the years, from traditional media such as books and newspapers to the invention of the Internet and digital technology, which started the age of new media, where computers mediated our communication through emails and instant messaging which eventually led to the rise of various social media sites. The constant exposure to media in our everyday lives is bound to play a big part in shaping who we are, be it positively or negatively. Influencing our perceptions such as creating stereotypes and body images as well as influencing our behavior and morals, are some examples of how the media shapes us. There are however other factors in our life that shapes us such as our family, friends and religion.
It interacts through the medium like TV, radio, social media. People get influenced positively through the media which affects their culture accordingly. With great advancement in media culture is also changing gradually. We get to know about the latest news and updates which greatly affect our culture. It is essential for the media to give importance to cultural factors while presenting news, telefilms, and dramas.
Media can be defined as the main means of mass communication. It acts as an essential part of society. Allowing us to be informed and feel included. Forms of media have changed throughout the years enormously and with that said, has increased with importance. Media helps society form opinions on everyday events.
Are investors influenced by mass media when making decisions? To what extent newspapers affect stock choices? Is the influence of mass media just a short-term effect? The first thing to consider is to properly define mass media, and what is meant by mass media influence. The influence that media have on the public is not considered solely on the information conveyed, but mainly on the coverage that media have, how the information are reported, the difference in style of authors and most importantly the fact that a given information is reported over another.
Mass media is a combination of technological advances with the intended purpose of communicating to vast audiences. The influence of mass media is everywhere covering society’s everyday life. However one effect that can be attributed to media is how it affects our ways of perception and thinking (McLuhan, 1964; McQuail, 2010). George Gerbner (1976) states that modern mass media’s capability can form new ways to rapidly, constantly and pervasively unify thoughts and actions. Mediums of mass media covers a wide variety like newspapers, television, books, films, fashion trends even politics.
The Philippines ' seething past, together with their citizens ' inclination, have molded the country 's media and culture since the occurrence of colonialism. Moreover, Philippines have encountered several colonial schemes which instilled the press system in their nation. Similarly, mass media serves as a pivotal mechanism to diffuse concepts in which several groups of people, culture and societies regard it as something with utmost importance and relevance to their everyday lives. According to Mondal (2015), through mass media, the objectives of the society are cultivated and impelled to become reality. This implies that sending out pertinent subject matters are much easier and faster so as to nimbly advance the awareness of individuals with respect to a particular issue.
Nowadays, people depend much on the media. The media has penetrate into society daily life and brings impact to society life. Media has plays essential role in creating and reinforcing the many societal concepts including gender. These can be seen in advertisement. Advertisements tend to manipulate the idea about the appearance is all important and teach us to be self-conscious about the way we look.
Since mass media began, it has become an ubiquitous phenomenon exceeding its intended purpose of communication, where it empowers the people. This can be seen from how it allows more voices to be heard as media grows rapidly each day with increasing channels. People can also make more informed decisions through responsible media, unless under the circumstances of media makers having an agenda, in which people may follow a skewed perspective through their relationship of trust with the media. Media essentially refers to mass communication that collectively acts as a medium to provide information to the general public and is regarded as a tool for individuals to share news with one another. This includes broadcast media, social media and print media.
Before the advent of Internet with all its converging technologies, traditional media are more likely to be successful in transmitting its agenda on the general public. When relating with the advertising, traditional media encompasses that of television, newspaper, radio, newsmagazines, billboards and more. In Malaysia, Media Prima Berhad is a fully integrated media company that has equity interests on television stations, newspapers, radio stations, content creation and digital media. Media Prima has a TV station that has been broadcasting to the mass audience well past 30 years in TV3 and networks that continue to attract urban viewers in TV9, ntv7 and 8TV. Apart from that, Media Prima has several radio stations that have been on the air for more than a decade and an out-of-home advertising outfit that has expanded rapidly while contributing to the modern cityscape of Kuala Lumpur and other parts of the country.