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Mass Media Influence

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In the current society, mass media has made a strong impact on people. Nowadays, people occupy most of their time by sitting in front of computers doing their work. Instead of the conventional ways such as watching television and reading the newspaper, people has turned to social network and the internet to receive information. Due to the advanced technology of mobile phones, people are able to do almost everything they can do on the computer. In this essay, a general introduction of social change and media influence will be discussed in the first section. The second section will be an exploration of the extent or degree of influence media has on the audience that relates to the issue of media ownership such as media moguls like Rupert Murdoch. …show more content…

It is everywhere and has been around for a long time. Every newspaper, magazine, advertisement, or any other types of mass media contain elements of propaganda. It has been used in wars throughout history and will continue to be a major tool in the future struggles. Today, propaganda is seen in a different light because of the increased mobility of the media. The media is now embedded directly in the combat of the war giving the people a near first- hand view of what is happening. A specific example is the use of propaganda in …show more content…

Without access to advertising revenue, even the most popular paper will fold or price itself out of the market. It is well-known that by means of mass media, people’s behavior and beliefs can be adapted to the goals of certain individuals or organisations. With the invention of the Internet, the interaction between public opinion and mass media has become even stronger. Hence, the influence on public opinion has also become more intense. Nick Davies (2014) suggested that mass media is serving the interests of political and corporate leaders, rather than the interests of average people, whom it should have served indeed. Money as a source of power has a great impact on mass media. The owners of media companies may be then referred as an authoritative body. Media moguls such as Rupert Murdoch or Conrad Black has a full control over the content of the news, and show in their press mainly the conservative

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