Social media by definition are websites and applications that allow users to create and share content. Social media has proven to be of great use to our generation as nearly everything is becoming part of the social media world. Most social media are used as a platform for communication but it can be used for the greater purpose which is saving the lives of people around us.Natural disasters are a calamity that greatly affects everybody whether they are victims or spectators. Social media has proven to be a great help in being a medium for disaster relief. Social media helps in natural disaster response by helping us staying connected, participation of Human Organisations and assistance and fundraising.
Analysis Information Revolution has changed the world to a Global Village and media has played a vital role in this change. Media has access to every home and its effects are profound on masses. It has displayed the ability to capture people’s minds and hearts during recent wars. Media has the potential even to change a faulty State policy. It plays a vital role to get the favorable public opinion both at home and abroad.
Companies who increase promotion of CSR work online experience improvements in how they are viewed by social media users overtime. It is really valuable for companies to systematically broadcast their CSR efforts online. If it can elicit an emotional and thoughtful response from the users and encourage them to write about a company’s CSR initiatives, it leads to promoting a company’s CSR work and converts people who think about a company “neutrally” to “positively”. It was discussed that (Christina B. Curley & Nadia Abgrab Noormohamed, 2014) social media marketing can impact CSR in numerous ways. Companies can develop a further understanding and confidence in the commitment to the CSR concept by keeping a healthy dialogue with customers, suppliers and investors.
First, social media, such as Facebook, twitter and Weblog which are convenient and real-time because they products of new technology which can deliver news as well as information to users as quick as possible. Secondly, social media have a wide range of content. For instance, news, pictures, videos and short stories. Social media do not have limited spaces so that users can post as many interesting stuffs as they want. Besides, there are gatekeepers in traditional media to confirm whether the source is appropriate or not, but social media can be more arresting.
The other strategy is communication which is the foundation for successful conflict administration sharing lessons learned and even failures will enhance the ability of public administrators in dealing with conflict. So in this scenario communication will help harness the energy from conflict. The final strategy they already identified is training which is about conflict aim to increase the effectiveness of public organizations through knowledge gained and shared can be translated into useful skills for all public sector actors. Even though, public sector conflict management strategies have so many advantages for the successes of both the employees and organizations, it needs high involvement from the top management and other senior officials. Application
since the early 2000s, social media platforms have invaded and taken over public consciousness and has become essential to everyday life. No matter what kind of business a company operates in, it became an indispensable communication tool to connect and keep in touch with its audience. The field of intervention of social networks is much diversified. It can be the publication of posts on Facebook, the broadcasting of videos on YouTube, the sending of a snap or even the use of virtual reality. The Internet is being used by millions of people at this moment.
10. Improved Customer Insights. Social media also provides the opportunity to gather valuable information about potential customers. For instance, companies can directly reach customers’ comments and discover their needs and interests, which is called social listening. (Forbes, 2014) It is clear that social media creates an undoubtedly huge marketing advantage for organizations.
The key components in handling a crisis is to successfully in controlling the flow of information by developing and disseminating key messages to the media and also the organizations stakeholders. “Staying on message” is a terms that often used by fellow public relations practitioners during the process of engaging the public or members of the media during the crisis. Survey have been conducted by various scholar on the importance of crisis management have reveals the importance of crisis communication. For instances, Fearn-Banks (2001) refer crisis communication as the interaction (verbal, visual, written) between on organization and its public. Kaufman (1998) said that the release of timely and accurate information to the media and also the public is very important and also pointed out that when an organization fail to release information, the later the organization drag the lesser power they will have to control over the flow of information and messages to the
In results, the great impact on the action and support from the publics will help to explain how useful the social media is in changing the minds of the people from different country to come together for the same objective of having the Bersih Assembly. Keywords: mass media, cultural change, public opinion, media influence, society, media effect Introduction Mass media in generally can be divided into two types which include print media for example newspaper and magazines as well as broadcast media in radio and television form. In all the
Facebook, Twitter and other social media sites help to target larger community and thus it becomes easy to connect with the audiences more effectively. Combining all the digital marketing activities and developing customer perception, helps the organization to develop the consumer awareness. Developing effective customer perception helps in redefining brand awareness and brand