Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service.
They have the power to make the innocent guilty and to make the guilty innocent, and that’s power, because they control the minds of masses (Malcolm, 1960). Media affects people’s perceptions and priorities, also their thinking about the particular contents. Media shapes the public’s behavior about the issues and plays vital role in highlighting certain issues (Bresson, 1999). According to Festinger (1957), selective exposure and avoidance influence the credibility of news, which asserts that when individuals are exposed to information or events that are inconsistent with their own beliefs, it causes a state of discomfort or dissonance. Ultimately, selective exposure means that readers search for information that supports their beliefs while for selective avoidance, users actively avoiding information that challenges their views, are psychological mechanisms used to reduce feelings of dissonance (Festinger, 1957).
First, social media, such as Facebook, twitter and Weblog which are convenient and real-time because they products of new technology which can deliver news as well as information to users as quick as possible. Secondly, social media have a wide range of content. For instance, news, pictures, videos and short stories. Social media do not have limited spaces so that users can post as many interesting stuffs as they want. Besides, there are gatekeepers in traditional media to confirm whether the source is appropriate or not, but social media can be more arresting.
Personally, I believe that social media is taking over the world in a good way and it is simply amazing. “The advance of technology is based on making it fit in so that you don’t really even notice it, so it’s part of everyday life.” This quote by Bill Gates truly captures what technology and social media are. While I do believe that social media is good, I also understand the negative aspects that often follow. Social media is the main key in which humans communicate. Humans can communicate with others half way around the world with a click of a button.
All of these sites such as twitter, Facebook, Instagram etc. allow users to create and share content with an audience. On all sites, there are methods of connection and building a network which is beneficial to both the parties. Now the Social Medias that are available for use are not just platforms for companies to promote their good deeds, but an interactive place where the consumers can share their thoughts too. While many have come and gone, the growth of social media indicates that social media is not a fad.
Bias in the Media In America, our media has long been accused of being biased. In today’s complex political atmosphere, the left and the right are extremely split, and some of the reasoning behind that is the influence of the media on both sides of the political spectrum. Conservatives argue our media is liberal biased while Liberals accuse media to be conservative bias. Nonetheless, seventy-seven percent of individuals surveyed in 2011 by Pew Research Center say the media tends to favor one political side over the other (Farhi, Paul). The question of whether or not media affects voting results was put to the test by Stefano DellaVigna and Ethan Kaplan, authors of The Fox News Affect: Media Bias and Voting (“Media Bias and Voting”).
Mass media (MM) deliver much of our knowledge of the greater environment. Mass media play a significant part in democratic societies and competitive markets that function through the effective persuading of large widespread viewers. It’s no wonder then that government seeks to control MM output, and that many who use MM twist the truth when seeking support for their reason. Websites have recently become a significant, relatively cheap, free venue for distributing information, and so should be as conscious of who’s running a website as are of other MM venues use, and also as suspicious of what’s published on it. Mass media have now evolved to the point where conflicting media messages constantly bomb us.
Furthermore, people can attach files and documents and even pictures to it. Even at this era, we can contact our friends and families easily through the use of software such as ‘Skype’ and ‘MSN’. So, the invention of the technology has made communication much easier. Another benefit of technology is people all over world are able to discuss important topics and share their perceptions which will widen a person’s personal knowledge as he or she can discover different things that he or she never heard of. Technology has help people all over the world to communicate and interpersonal skills when we meet face to face with people are not true as the technology helps people to improve their communication with other people in terms of language, races and
Fundamentally, the degree of media regulation can vary depending on political ideologies entrenched in different states. On the one hand, left-wing politicians generally espouse and preserve a high level of content diversity as the public interests, which include freedom of expression and information, are prioritised. On the other hand, in terms of content regulation, right-wing politicians often place an emphasis on the restriction of controversial and obscene media products (Haidt and Graham 2007), such as pornography, sexually explicit scenes as well as graphic violence. Despite the different perspectives towards media regulation, there are three prevalent forms of governmental regulation of contemporary media content. Firstly, governments often regulate content diversity by mandating the display of contending viewpoints in media products.
To understand the theories and concepts by certain authors you must first look at the key features of media and power. Each of these terms are easily defined and understood when used in separate contexts, but when used together they mean a different term altogether. Media and power is looking at how different parties are engaging in a struggle for a multiple of reasons including influence, control, legitimation, status and most important of all profit. Politicians and institutions have interesting relationships with the media, if we consider Rupert Murdoch, a multimillionaire, who is closely linked with many British politicians and who owns certain influential newspapers in the United Kingdom and worldwide. The revelation of the phone hacking