This often has an impact on people and the society. Popular culture throughout the years has become a major part of why the entire world is so much more connected today than it has ever been. Popular culture by its terminology, literally means culture which is popular. The fact that popular culture can reach out to a wide audience helps its benefit of reflecting the society itself. In my opinion, popular culture simply reflects changes in attitudes, morality and values over time.
This unique character of the media, the study of the management of media enterprises, institutions, and personnel evolved quite naturally over time. Today, media management is a global phenomenon. The Media Industry is a dynamic framework of a modern infrastructure that will engage new audiences across the country through the medium of story formats. Media is everywhere and is in reach to the audiences across through the medium of Cable, satellite, fixed and telecommunication networks, and digital and analogue theatre systems. Because of the exposure of the media there will be new consumption habits and behaviours.
Most people believe that we are currently in the golden of communication. I would argue however, communication was far more effective in the pre-digital age. The ability for people to be able to effectively communicate with each other has been a critical component in the growth and advancement of human civilization. Communication allows people to convey ideas, thoughts, news, etc. For communication to be effective, it is critical that the thoughts and ideas are accurately conveyed.
Political events, economic events, and social events often shape a person’s life, hence it is important to have access to the most accurate and true information. Since their advent, news agencies and publishing houses around the world have been trying to provide a factual account of the events that happen in a community and that have the power to affect a citizen’s life. With the initiation of internet as a tool to reach a bigger group of people, by the news outlets, an effort was being made to bring the same level of accuracy to this new medium. However, as the speed and spread of internet increased, so did the consumption of news by the public. Social media became another tool to dispense and consume this valuable information to and by the general population.
In this advance era, mass media plays a significant role towards all of us and we can truly admit that mass media is one of the basic essenssial that used by everyone in their daily life. Generally, mass media is a print and electronic means of communication that spreads messages to the audiences and carries out information to the people in the society. Mass media can be divided into two categories, which is the print media include like newspaper, magazines, and books. Another mass media is the electronic media include like radio, television, and internet which is used by most of the people nowadays. Media is one of the most influential aspects of our lives.
With the evolution of technology in some decades, mass media have been becoming extremely powerful in shaping people’s ideas since humans’ way of thinking is depend on their previous experiences and the recent information they gain, and the media is supporting in gaining these additional knowledge. As mass media such as newspapers, magazines, radio, television and the Internet, are designed to deliver not only information, and latest news about political affairs, science and technology improvement and climate changes around the world, but also all kinds of entertainment like games, videos and music created by performers, artists and musicians for the humanity to be amused and to release stress from their pressure of work, studies and etc., to the large audience all around the world, it is likely for the society to make use of it to be in the mainstream, the universal thought of prevailing things. It is very imperative to think over whether the media is prominent in people’s everyday life and activities because it affects the important aspects of people’s lives, thoughts and attitudes that are the most crucial parts of the civilization in great measure. This essay describes about how the mass media shape people’s ideas of firstly cultures and traditions, then education and lastly fashion for all age and gender, and the benefits and disadvantages of these. Initially, it can be observed that the media impacts the cultures of every country.
Thus reliable information sources form an important constituent of a democratic society. This is where the role and importance of media arises. The media has undoubtedly evolved and become more active over the years. Mass media have great influence on human life in the present century. They have provided information and entertainment to people across countries.
Media are platforms of mass communication that can be categorized as either new of traditional media, with new media being forms of communication that make use of technologies such as the Internet, and traditional media being more conventional forms of media such as newspapers. Media, primarily new media, is getting more popular and influential, especially in today’s day and age since we are exposed to it a lot more than in the past and also since media is more easily accessible now. The media can shape our behaviours, perceptions and opinions, and it is important to know how people are influenced and impacted by it. The media can influence someone’s perception of social reality, or perceptions of beauty or even influence people’s behaviours and habits and therefore, the media does shape who we are. One way that the media can shape who we are is by influencing our perception of social reality.
Topic 7: Roles of mass media in society. 1. Introduction The media has a very important role to people 's lives. The role of communication is crucial in disseminating information as well as a government policy. In line with the level of development of communication technology are growing rapidly, the method of communication also experienced rapid growth as well.
The development of Information Communication Technology (ICT) has brought great changes in education field. In other words, the world of tecnology and communication has advanced quickly these days, ICT has aslo formed the world to be more active than before, and education should follow the ICT as well as achieve more improved by using ICT. Nowadays, teachers and students are involved in social networks such as Facebook which attract not only the attention of younger learners but slso student’s universities ( (Brady, Holcomb, & Smith, 2010), because the users get many benefits from this, for example ; it gives chances to express and share opinions, ideas as well as easily communicate with people all around the world. According to Harrison and Thomas (2009), social network sites can greatly affect English learning process due to language’s interactive nature. However, it is really effective as assessed or not.