Online/Social Media Marketing: The promotion of the Bibigo can also be done with the help of websites and social media. Many people these days search about the local restaurants in the internet so providing sufficient information in the website about the food and restaurant attracts those people. On the other hand social networks can also be used for the promotion by updating various aspects of restaurant and being in contact with the customers. Promotion Strategy for
Creating significant and relevant content requires time and talent, and both of those things cost money. The media prefers to publish news that does not require investigation, attracts the public and makes profits. The media has opted to focus on sensationalized news with scandalous headlines that capture people’s attention. The media has left behind its task of informing and educating the public, and it just wants profits. Journalists manipulate information to make it more attractive to readers or viewers.
How successful these commercials are, that is what companies always struggle to understand. Products associated with celebrities appear to have a greater impact on consumers than products that have never previously been associated with a celebrity. However, using testimonials by famous people simply because of the power the technique offers, without concerning oneself with the appropriateness of the message leads to a loss of credibility by breaking contact with reality. The personality chosen to make the endorsement must have specific characteristics, which will vary depending on the company’s business sector and, in addition o these, must actually consume the product they advertise because otherwise the celebrity’s seal of approval will end up selling the product, but will not contribute to building brand identity due to a lack of consistency. Therefore, successful campaigns are the result of correctly matching the celebrity and the message to the brand, because, when both celebrity and brand have values and followers in common, the benefits are multiplied, both for the brand and the
Companies would also spread the risk of investments by diversification allowing for funds to own shares in a large number of media outlets (Lewis, 1978). It is argued that the concentration of media ownership is a negative social phenomenon however, pluralist will argue that the concentration of ownership has no influence on individual’s choice, nor is there a proven link between media concentration and the lack of diverse content they provide (Karppinen, 2013). Moreover, pluralist would argue that pluralism is the representation of multiple opinions or cultural expressions rather than the representation of multiple owners (Doyle, 2002). Media owners are considered
Every day there are several events broadcasted and televised on television and radio. We cannot deny that the mass media have a great contribution in shaping our ways of thinking. It is obvious that the mass media also play an important role in our attitude to life. At the bus or even the subways, you may see people reading a newspaper or holding their smartphones posting to their social media accounts their photos and thoughts.It seems impossible for them to exist without using these types of medias even for a day. Media has indeed influenced the way we think and the way we live whether for better or for worse.
Mass media is a combination of technological advances with the intended purpose of communicating to vast audiences. The influence of mass media is everywhere covering society’s everyday life. However one effect that can be attributed to media is how it affects our ways of perception and thinking (McLuhan, 1964; McQuail, 2010). George Gerbner (1976) states that modern mass media’s capability can form new ways to rapidly, constantly and pervasively unify thoughts and actions. Mediums of mass media covers a wide variety like newspapers, television, books, films, fashion trends even politics.
Media has become such an integral part of our everyday life, it can now be said that “the world is media”. (Leif H. and Colin N.) In fact media is being created by more people with the coming of social media websites like Face book, MySpace, Twitter, communal sites like YouTube and communal editing sites like Wikipedia. How does all this impact on us and the society? This is very obvious so many ways starting from the brand of tea we drink in the morning to the more serious choices like the party we vote for elections. Media influences our daily decisions in every way.
Some people believe that the society influences the media content. However, research indicates that the media has been successful in determining current trends in the society. Specifically, increased access to various media forms has altered social and cultural trends. For this reason, scholars have been interested in the ways in which the media has redefined the modern society. Unlike in the past, the effect of the media is evident even in the most
The visitors are pouring in from all over the world. • Finally, the tourism industry generates substantial economic benefits to both Indian economy and tourist’s home countries. Future potential of Tourism industry in India: Tourism is expected to grow further over the next few years due to the changes that take place on the demand and supply sides. The factors responsible for the growth of tourism in Ondia are, • Change in standards of living • More disposable income • Better education • Long leisure time • Aging population Owing to growth of tourism sector, infrastructure will improve, competition will increase, new products will enter the market and better services will be