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Essay On Social Media Advertising

858 Words4 Pages

During the turn at Millennium, social media networks are one of the fastest growing industries in the world. The latest happenings can always be found in social media, on using Facebook, Twitter, YouTube and other social tools on the web. Thus, social media advertising has grown into a highly popular marketing channel (Figure 1). Based on the research, the average number of hours of Malaysian spent on social media is about 3 hours and 19 minutes which means they have spent 1/8 days on it. Thus, advertising on social media will have a higher exposure to the public.
According to an eMarketer study, most of social media marketers consider Facebook the most effective social media advertising platform (Figure 2). Facebook is a leading new platform …show more content…

The ad is focusing on hot environment which means that whenever the consumers are feeling hot, the first choice of soft drink come to mind will always be 100PLUS. Because of 100PLUS is the healthier version of soft drink, that contains lesser sugar than other brands and able to refresh the consumers during the hot days.
Brand attitude depends on how much does the consumers like or dislike a brand. This results in four distinct quadrants defined in terms of low versus high involvement and negative (informational) versus positive (transformational) motives. The term involvement is directly linked to the perceived risk. Positive motives help consumers to transform while negative motives require information to solve or avoid a problem (Percy and Rosenbaum-Elliot, 2012).
Thus, 100PLUS is using advertising tactics for the low-involvement informational which is using the correct emotional portrayal of the motivation and use a simple problem-solution format (Percy and Rossiter, 1992). 100PLUS falls on the category of low-involvement because it is not expensive for purchase. The campaign “100PLUS Refreshness” is to promote 100PLUS can helps Malaysian to feel refreshing after consume 100PLUS, at the same time, never fails to uplift their energy too. This proved that 100PLUS has solved the problem of hotness and tiredness for the

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