Media Literacy Experience

As media platforms and the various technological advances that we have today were not available before and as we are in a digital era of media that is trending all over the globe, mass media usage and consumption varies significantly from our modern day generation compared to other generations in the past. Nowadays, people from all over the world have an access to a substantial amount of information about various interests and things due to the technological developments and modern media platforms as well as the introduction of means and concepts like digital media and media literacy. Digital media have a significant role in the huge transformation from traditional media as TV, radio, newspapers, etc. to the modern media that we have today

Whereas, media literacy concept is defined by Vivian (2014) as the capabilities that qualify people to analyze and evaluate media messages as well as to craft effective messages for facilitated delivery. On the contrary, people in the past didn’t have such concepts and didn’t have much access to information because media platforms, means, and technologies were limited and unavailable to a great extent. In this paper, I am comparing and analyzing my current consumption experience of mass media, especially social media to my parents’ experience and consumption of mass media that was before at the early stages of their life. I conducted an interview with my parents to know brief information about the way they used and consumed the media platforms that were available back in their earlier life and the kind of influence the media had on them back then as well as their interest in media during the various settings they were at. The interview outcomes were great and helpful for my paper as they contain impressions about the media mediums, channels and programs, and influence on audience from the 1960’s until the

That’s because in the modern day, there is a renaissance in mass media and there are many advanced means of communication and modern media trends and concepts. Nowadays, it has become tremendously easier to communicate with people from all around the globe through the social media and technological advances as the internet networks, websites, and smart phones. Vivian (2014) declares that the revolutionary 21st century phenomenon of social media is a significant addition to human communication as per mass communication. She also points out that social media is intermediated, but it is unique because it is accessible to anybody through the internet and without the traditional and costly printing presses and broadcast equipment’s that were needed in old days. This shows the big transition of media from my parents’ generation to my generation. On a daily basis, I always tend to use and check social media networks as Facebook, twitter, Instagram, snapchat, periscope, and WhatsApp multiple times a day. Also, I am used to listen to the radio while I am driving my car or going on a ride. I also enjoy watching the TV multiple times a day, specifically for football matches and documentary films. Besides, I often check some online websites, electronic pages, and applications for daily news, updates, and events. Moreover, media multitasking