Media Model Of Mass Media

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The Media is an important tool in providing free access of information and opinion, thereby allowing a democratic process to function in a meaningful way. The media serves as a counter-balance to government power. The propaganda model focuses on the effect money and social power has over media outlets and the abilities of individuals and corporations who possess adequate funds and positions of power to filter the news. In the propaganda model, Edward S. Herman and Noam Chomsky argued that, there is a certain class within society (the dominant elite) who sets the agenda of national and international news to the tiers of the media that flows to the rest of the society. In the past, intellectuals were targeted by governments and corporations to disseminate information or propaganda to the general public. But in recent times, it is the mass media organizations who now set the agenda for national and international news. Edward S. Herman and Noam Chomsky argued that all information streaming through the mass media has to go through five filters and this argument is still relevant to date. These five filters include: ownership, advertising, access, flak and an enemy. The dominant control of the filters enables media writers or reporters to believe rather falsely that they report the news objectively. Firstly, by owning as many publications or TV channels as possible, information flow is controlled by governments, media giants or multi-national corporations. The aim of these
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