Before media, politicians and other newsmakers had to rely on word of mouth to communicate the various messages they were espousing. However, they found this was an unreliable method of communication and the first newspapers and other media mediums were created. This comes at a drawback. As media companies grow larger and larger, they become more susceptible to bias. This has lead to a proliferation of bias across the many media companies in existence today.
Reality has become not what we all see for real but what is shown to us by media; in which it is manipulated or shown in a point of view to make us believe what the media want us to follow and believe. I believe that the media takes advantage of the people and their naivety. We all need to be more aware of the media and its power and its ability to manipulate the news and the way it is presented. Wag the Dog directed by Barry Levinson emphasises these things and makes it clear that the main population would be naïve to realise that. Politics influences the media in a positive and negative way but most strongly in a negative way, since media manipulates the news and informs us what sometimes is not even necessary it influences us and our opinion,
(Parenti) also supports (Walters, Mair & Lim) with the theory that states although media misrepresentation may occur due to innocent error or common production problems, it does not occur randomly as there has to be a distinct motive behind it which in this case refers to popularity, profit, and fame. This clearly shows that the ability of media outlets to create bias stories which can take various different forms such as sensationalism, are driven by specific motives which can lead to not only those outlets gaining more viewers and profit but also damage the reputation of the actor’s within the news. Now, moving on to my second point which is Persuasion bias affiliating political affairs [De Marzo, Vayanos, and Zwiebel] suggest that consumers of media are subject to media
The power of the media in politics is giving exposure to more people but also teenagers that in other way will not care about politics. It gives voice to those that in other ways wouldn't have it and also it gives people a choice and helps create their opinions when it comes to politics. The media also is a very positive thing in the way that it reveals the truth of what is happening in politics faster and in a more effective way. The things that happen in politics are sometimes kept for the safety of the whole community and the media helps the truth of those things come out quicker, because it just takes one person to post something and it will become viral so quick that everyone finds out the truth of things. In an article written by Katie Langin, it stated that, ¨False news propagated faster and wider for all forms of news—but the problem was particularly evident for political news, the team reports today in Science, (Science).¨ The media is the outlet for false news being shared very often but with that comes the truth because in most cases the truth becomes viral and finds its ways to become exposed in the media whether it be on TV, or social media.
It suggests that the consent is manipulated by manufacturers or specialized classes who controlled the media and fabricated realities, rather then disseminate to the mass news that hinder their interest. Thus, the model was an assessment of propaganda and its impact on public opinion, and evaluation of the function of media in the democratic countries where there is no state control of media coverage, the matter that pushed it to function under certain filters through which information must pass before being presented to the public, these filters are: size, stand for wealth and profit orientation of the dominant mass-media firms. The second
The advancement in technological and communication sources had a great impact on the notion of privacy (Fairfield & Shtein, 2014), this discussion has sparked new discussions on the ethical perspectives of the media sectors. Many individual events happened over the past year such as the “News of the World phone hacking scandal” have raised many questions and concerns regarding the power of corporate media houses (Wring, 2012). Several other newer media have been confronted with ethical dilemmas such as the decision of Google to censor serves in China (O’Rourke, Harris, & Ogilvy, 2007). Today’s media domain is characterized by the over concentration of media ownership and market driven media production (Adams-Bloom & Cleary, 2009; Stern, 2008; SustainAbility, UNEP, & Ketchum, 2002). The performance and the quality of media houses have been discussed by the media practitioners, critics and students for many decades (McQuail, 1992).
It plays a vital role to get the favorable public opinion both at home and abroad. 15. Armed forces must have the backing of the nation before going to war and media plays a very effective role in this regard. Operational secrecy in modern limited wars now requires active connivance of the media. Media can serve as a force multiplier and should be used to its full potentials.
It is true that media is playing an outstanding role in strengthening the society. Its duty is to inform, educate and entertain the people. It helps us to know current situation around the world. The media has a strong social and cultural impact upon society. Because of its inherent ability to reach large number of public, it is widely used to convey message to build public opinion and awareness.
Indeed, politicians rely on media to communicate their message. During elections, it is the media’s job to gather all the information they can on a candidate or every variety of information that can produce the news. Truly, the media is extremely powerful since they can either support a candidate by giving them an image boost or it can be the other way around. In addition, the media is a powerful tool that can be used to an advantage by the candidate. Information is presented through various media and the public can generally select to read, listen, view or disregard the material offered.