Gender identity is a product of social construction and, at the same time is one of the key factors that mediate the behavioral activity and the installation of the individual in the context of interpersonal relationships. In terms of socio-constructivist approach, social reality is both objective and subjective. It is objective because it is independent of the individual and is subjective because the individual is constantly creating them. Within this approach, gender is understood as an organized model of social relations between men and women, the constructed basic institutions of society. The theory of the social construction of gender is based on two principles.
Research shows that this feeling is a common post purchase behaviour. Manufacturers of products clearly want purchasers to feel proud of their purchase, so that they will purchase from them again and recommend them to family and friends. It is therefore just as important for manufacturer's promotions to reassure purchasers, as it is for them to attract new customers. Promotions should make purchasers feel that they have bought their product from a strong and reputable organisation with "good" products. Culture: Culture is one factor that influences behaviour.
Advertisements have an influence on the consumers’ tendency by addressing the different parts of attitude which are emotion, behavioral and cognitive. Additionally, among the different methods of advertising, print advertisements was known as the most influential as they attract by stirring the viewer’s emotions which would in turn draw out positive behavioral reactions towards these advertisements. However, In contrast to television, the internet and print advertisements acknowledge consumers to process the messages at their own speed and order. This embellishes the chance to process the information if the inspiration is high (Dijkstra, Buijtels & Raaij, 2005). Attitudes are crucial in decision-making and purchasing behaviors that individuals engage tend to alter towards people they are attracted to and buy the products they use in spite of all the negative comments.
The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior. Advertisement is a method of mass promotion that’s typically used by different firms to reach large groups of potential consumers to persuade and inform them about a particular brand of product or service through oral or visual message. This means that the aim of any advertising is to differentiate and deliver various information about the product and the company to the prospective and existing consumers, it is therefore vital to make the message of the advertising effective, clear, focused and singular to make it easy for the target customers to hold on to it and catch it; as this provides a basis for
They contribute greatly in educating us on how to act and feel, what to believe, think, and fear. Not only is the media a form of pedagogy, it also educate us on what it takes to be a man or a women. They show us how to present ourselves, how to react in different social classes and most importantly, how to be conventional to the principal structure of norms, ethics, and practices. As a result, it is essential that individuals and general public learn how to deal with a seductive social environment in the uprising of vital media literacy. “This will help to empower oneself in relation to dominant forms of media and culture”.
There are New Product Pricing, Psychological Pricing and Price Discounting. One of the purposes of the pricing practice is to elicit a direct impact on the purchase behavior of the consumer. Marketer put full effort to improve the strategies in order to reach the consumers who plays important roles as user, payer and purchaser effectively. They promote their strategies to consumers by advertisement like TV, radio, newspaper, magazine and Internet in order to promote and increase perception to their products and brands. Promotion pricing strategy is a good idea of the best way to reach consumer and increase public relations.
On the other hand, culture can be defined as the beliefs or values by making sense of our experiences, also concerns how we communicate these values and ideas through mass media. Thus, mass media are centrally involved in the production of modern culture. Moreover, advertisement can bring a big group of audiences (Jawitz W., 1996) in order to attract the biggest possible audiences for the television shows, newspaper and so on; the media have to do every way to entertain the audiences the most. The audiences are absorbed the advertising by the media. Hence, when the media are trying to advertise something; it likes a trend; people in similar group will have the same culture which means they are forced to buy the
It is a way of reaching others with facts, ideas, thoughts, and values.” – Keith Davis "Communication is any behaviour that results in an exchange of meaning." – The American Management Association A deep analysis of these definitions leads us to the conclusion that skilful communication assists both social and technocratic people to understand one another better. It brings them closer and supports to build relationships which fulfil their psychological, emotional and technical requirements for getting work done. Besides it is right to argue that there is a recommended requirement to share, participate, illustrate and to be an active member of the technocratic globalization for the betterment of the human race and pace.
Commercial advertisers often seek to increase the consumption of their product through ‘branding’ (repetition of an image or product name with the brand in the minds of people). Non-commercial advertisers are who spend money to advertise items other than consumer products include political parties, interest groups, religious organization and governmental agencies. Usually the aim of the commercials is to increase sale and gain profit for which advertisers come with new ideas which will suit the current trend to grab people attention. The advertising theory is awarenessknowledgelinkingpreferenceconvictionpurchase. To create awareness (advertise) about the product there are many kinds of advertising like television ad, infomercials, radio ad, online ad, press ad, billboard ad, mobile ad, in-store ad, celebrities ad .
The effectiveness of marketing strategies is enhanced by brand equity assets. Brand equity depends upon the favorability of the attitudes which customers hold about a particular brand. Building positive brand equity would enable an organization to enjoy a competitive advantage. It is imperative for firms to create unique, strong and favorable associations for building strong brands. Understanding the various dimensions of brand equity would help the organizations to know the value provided by the brands to its consumers.