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Media Prima Berhad Case Study

1988 Words8 Pages

Media Prima Berhad is a leading fully integrated media in Malaysia with diversified business platform under the six core network television, print media, radio network, otdoor big tree, content creation and digital media. This group is one of the top 100 largest listed companies in Malaysia by revenue.
The board of directors is Tan Sri Johan bin Jaafar as an Independent Non-Executive Chairman. He is 61 years. He appointed to the Board of Media Prima on 30 April 2009. Secondly is Dato’ Sri Amrin bin Awaluddin is Group Managing Director of Media Prima. Datuk Seri Fateh Iskandar bin Tan Sri Dato’ Mohamed Mansor is Chairman of the Nomination Committee, Remuneration Committee and Risk Management Committee of Media Prima. Others that is Datuk Shahril …show more content…

Net profit margin ratio is to measure that the profitability the company sell the asset. The higher the profit margin the better the company get the cash form asset. How to calculate this is net after tax divided with the sale. After the calculation Star Media Group Berhad get 11.05%. Media Prima Berhad and Media Chinese International Lt net profit margin is 5.08% and 10.51%.we can conclude that Star Media Group Berhad has performance a better compare to Media Prima Berhad and Media Chinese International Lt. It is mean that the Media Prima Berhad can sell their asset in the higher profit percentages.
Star Media Group Berhad performance also better than the two company after calculation on fixed asset turnover ratio. This method is to shows that the asset are being used efficiently and large amount of sales are generated using a small amount assets. It means is the higher turnover amount sales are made from using a small amount of asset. The Star Media Group Berhad had amount 1.911times compares to the two company such as 1.05times and 1.11times.
The background of the company Star Media Group Berhad have five ways to make people dealing with them its Jakarta Post, China Daily Asia Weekly, The Star, the Philippine Daily and The nation. This is easy for them to stay up and update the latest news for the customer

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