Advertisers also use digital media, such as banner ads, mobile ads, and social media ads, to reach the same target audience. Electronic media: A broadcast or storage medium is utilizing electronic technology. They may include televisions, radios, the Internet, faxes, CD-ROMs, DVDs, and any other medium that requires power or digital information encoding. The term electronic medium is usually in contrast to a print medium. Impact of Media on society: There are many effects of media on society and they are positive as well as negative.
It also can be in signage posted on the exterior. Outdoor advertising works well for promoting the advertisement of any product in specific geographic areas for specific audience. For the small-business owner transit, bus benches and billboards can be very effective for outdoor campaign. Electronic media and new social media can be any device that stores information and allows us to share or use this electronic information. This media includes Internet, radio, fax, television, CDs, DVD and any other electronic method, not the same as print media.
Radio Disc Jockey, also known as Radio DJ or announcer who responsible for playing music and broadcasting news on the radio. Radio DJ is also a specialist in specific genres of music. They use computerized sound equipment to broadcast different type of music. They play music for specific audience. Sometimes, they may read commercials on-air and accept calls from listeners.
Newspaper Advertising Even though the era of newspapers ruling over all the other kinds of media is over, but that doesn’t mean, they have retired from their job of informing people about what’s happening around the globe. It’s because of their simplicity and authenticity that most of the people including millionaires prefer them over Googling. And that’s what leaves a plenty of business opportunities for the companies to make use of newspaper advertising and gathering a powerful customer base around them. Putting up an ad about your business in a newspaper is quite an effective way both for small and large businesses in gaining exposure in the target market, for generating product sales and ensuring a recurring business. Although, all those benefits can be achieved using television and radio, but why don’t go an upper hand than your competitors when you have a chance to do so.
(Riesman et al. 1950) Forms of Mass Media Mass media is a key element in mass communication. It has varying platforms such as the Broadcast media and the Print media. Entertainment and media always go hand in hand, but in addition to entertainment, mass media also remains to be an effective means of communication, spreading information, advertising, marketing, and in general, of expressing and sharing views, opinions, and ideas. There are several types of Mass Media, Print Media includes, Newspapers, Magazines, Booklets and Brochures, and Billboards; Electronic Media is mainly Television and Radio; New Age Media are Mobile Phones, Computers, and the Internet.
“Did you know that there is no such thing as prime time anymore?” asks MasterCard’s Mr Rajamannar. “Every minute is prime time because customers are always looking at their phones and texting with their friends, even when they are watching TV.” Marketers have the tools, from call reports and e-mails to embedded devices like wearables and beacons. But can they absorb everything, taking out the important bits and transforming it into knowledge they can act upon and correlating the sale into a separate interaction? That is the ideal. The survey shows that marketers are fighting to catch up while expectations and competence overtakes them.
Media education at the formal level may be facilitated by lobbying for the inclusion of such in existing secondary and tertiary curricula. Nonformal education may be conducted through media consumer sponsored awareness campaigns. This organization could also conduct its own audience related studies and policy research. It could establish a nationwide network involving the church, academic communities, grassroots organizations and cause-oriented groups. Communication policy scientists may also serve as part of the staff of our legislators in the Congress and Senate.
However any articles critical of the Government or the Military and related security agencies are automatically censored. Anything perceived as blasphemous by the country's Blasphemy laws are also automatically subject to censorship. The blasphemy laws are also used to block website based free media such as YouTube and others. There is a clear divide between Urdu and English media. The Urdu media, particularly the newspapers, are widely read by the masses - mostly in rural areas.
In the morning, if someone wants knowledge about what is happening around them, they could just turn on the radio and listen to the news. In the afternoon, if someone wants to relax and be entertained at the same time, they could just switch on the radio and listen to some music or radio drama. On the other hand, radio is also used as a tool for information dissemination and acquiring knowledge. Radio is one of the fastest means for officials to announce
Individuals ultimately decide the broadcast media they choose to consume. Broadcast media consumption such as the radio playing on public transport is passive consumption and is typically not self-regulated. However the primary consumption of broadcast media is self-regulated in the home. The radio channel, television channel or newspaper read, is personally chosen by the individual themselves. The genre or content of the broadcast media consumed by a person is also chosen by the individual.