The media elite As we have already concluded that the media do not occur by themselves, remains to accept that global elite create media. The concentration of power necessarily includes the concentration of media ownership, because it allows the manipulative use of media in order to provide power in society or group. The effects on media audiences is becoming a privilege of the elite that control the media manage to sell their ideas, opinions and attitudes. This action favors the elite difficulty getting around and inexperience "average" person in communication processes. In this way the elite affects the public, which imperceptibly lead to the desired and planned responses.
But nowadays it is all changed upside down. To attract the attention of people news is published in an over the top manner and this questions the ethics of journalism. Media plays destructive role instead of being constructive. The people who reads these kind of news or see violence on television they tend to trust less and assumes the world is dangerous than it is. POSITIVE EFFECTS Media also gives positive effects on people and society.
It is important to keep in mind that there is a clear difference between the power of language and its use in a social context (ex; public power) or in a personal context (ex: personal, individual power). Language use in public discourse allows the public speakers to influence or shape the public’s opinion. They do so in hopes of getting the public’s opinion to be the same as theirs. The higher their position, the more their speech will have an impact on the public. Language use in interpersonal communication, however, allows the individual speaker to convey his message and his flow of ideas in a safe manner.
The advantages of the media is that, all information that has been arranged by the political parties can be distributed directly to the people. So therefore, it can easily affect people's minds to think just what the political parties want them to think. Based on the journal ‘Political Public Relations on the Net: A Relationship Management Perspective’ by Michael Karlsson, Christer Clerwall and Ulf Buskqvist (2013), the journal focuses on the political public relations activities in
These messages promote not only products, but moods, attitudes. Mass media makes possible the concept of celebrity: without the ability of movies, magazines, people could not become famous. Only at present, with the help of media, have actors, singers, and other social elites become celebrities or “stars.” Media has now become the foundation stone for fame and success. Communication is a process through which we can transfer information from one person to another. Media technology has made communication easier throughout history.
Placing ads in newspapers and magazines is one of the traditional forms of advertising, but it can still have a great effect on the business. With print advertisement, the most important thing to consider is visual appeal. A wordy advertisement is not going catch the reader 's eye when it is positioned between pages and pages of text. Digital artwork and photographs will serve the product best when it comes to print advertising with the existence of high resolution cameras and photoshop, these type of advertisements are more visually appealing. The concept of the advertisement is also hugely important as it needs to stick in peoples ' minds and be instantly recognizable whenever people come across the product.
It is impossible to ignore the positive and negative influences of media among societies, because nowadays, the whole world is under the influence of mass media, run by a select few famous corporations from across the globe. In conclusion, it is worth mentioning that just as every coin has two sides, media has both its advantages and disadvantages. It seems that the advantages of the media outweigh the disadvantages, as media is a great way of spreading ideas, concepts, and information, not only locally, but internationally. Thus, our society should allow the influence of media on our lives, but be constantly aware of its disadvantages. It is now the responsibility of government to set proper laws for the development of the ethical monitoring of media.
With this reliance mass media could reinforce false images leading us to act off false information which could result in the public being effectively brainwashed. their also seems to be a larger focus on eyewitness news and professions such as journalism have grown as well despite the fact they as pointed out by Arthur Schlesinger "is more vulnerable to interest, bias, illusion, and wishful thinking"(27). The severity of this is seen by analyzing further complications from varying angles. It is evident that mass media is giving the public a false perception of certain religious or ethnic groups, politics, and health. Upon analyzing these complications, a solution could then be accordingly implemented.
Media Management Khairy Jamaluddin has established a very good relationship with the media. The media portrays his image as a good politician among the public. According to the Brian McNair (2011), the term media management does not, in this context, refer to those engaged in the professional work of managing media organizations, but to the wide variety of practices whereby political actor may seek to control, manipulate or influence media organization in ways which correspond to their political
This refers to the institutionalization of the media, as the media has excised into the scene of exchange of political ideas. The media has become a central figure in creating public coherence concerning political decisions. In addition to this, it is an acting institution, in the creation of the general political agenda. This emerging role came from the classical conception of a watchdog or “the 4th government power,” to an independent actor playing an important part in the determination of political discourses . Depending on how one uses the media, it can either be an important tool to create peace or a crucial weapon in conflict.