The suggestion that a large amount of power fall into the hands of a small number of individuals is reference to the fact that over the last 30 years worldwide media has been successfully concentrated into a small amount of companies (Browne, 2016). This media consolidation is clear to see if we use America as an example, in 1983 the majority of media products where divided out between 50 companies, since then though acquisitions and mergers there are now only 5 companies that distribute a large share of media products. However, Curran and Seaton (2003) tell us that British newspapers have always been owned by a small number of powerful people so the change is not so drastic in the United Kingdom. The relationship between the public and the …show more content…
Horizontal and vertical integration allows for global media companies to diversify the media platforms they control globally. For example NewsCorp owns newspapers, magazines, book publishers, television channels and film studios in several countries. Media companies ultimately aim to maximise profits by controling of all aspects of creation and distribution of media. For example Warner Bros create, distribute, market and globally exhibit a film that it creates. Companies would also spread the risk of investments by diversification allowing for funds to own shares in a large number of media outlets (Lewis, 1978). It is argued that the concentration of media ownership is a negative social phenomenon however, pluralist will argue that the concentration of ownership has no influence on individual’s choice, nor is there a proven link between media concentration and the lack of diverse content they provide (Karppinen, 2013). Moreover, pluralist would argue that pluralism is the representation of multiple opinions or cultural expressions rather than the representation of multiple owners (Doyle, 2002). Media owners are considered …show more content…
With this lack of measure it is easy to conclude that a small number of people have managed to gain a large amount of power via media control. Additionally, Woods (2007) studied the relationship to democracy and pluralism in a number of countries, and found that the level of debate with regards to the 9/11 attacks within the media of those countries deemed highly democratic, was less pluralistic than those within weaker democratic systems. Analysing the evidence in this essay it is easy to consider that the consolidation of media ownership has allowed a few people to dictate the direction of debates, aligning them with the interests they and their supporters
In The Cultural Approach of mediated citizenship written by Jeffery P. Jones, Jones discusses how politics are presented through different mediums but, also limited because of the perceived seriousness of the topic. He says the following on that very topic: “The persistent focus on news media has weakness. It leads to the dismissal of other, more popular sources of political information and content as illegitimate.” (367) This is a problem because it doesn’t present all political information. The article makes a good observation of political media and how often humans interact with it on a daily basis, but if those numbers are correct why isn’t it taken seriously?
Society expect to be constantly entertained; they have become so concerned with things such as who the latest star is dating, scandals, or dumb people doing rather idiotic things. Much of society have been consumed in their personal instant gratification and what makes them “happy”. When on an off chance that news does show things that are serious and impactful(not necessarily positive things that is happening in the world) people have become so numb that the best they could do is feel sympathetic and at worst continue on with their day. The other part of the problem is that those behind what is being published and shown on the news media have been absorbed in their avarice nature, whatever allows them to make as much profit they do. “Writing thousands of hours of coverage from what could have been summarized in a couple of minutes every few weeks, a new rhetorical strategy was developed, or-let’s be generous-evolved”(6), Saunders describes the new formula formed by mass news firms that would yield the most profit.
The group of power elite is composed of members with similar interests and ways of living, and thus contributes to clear and defined policies that help to achieve common goals/interests. This theory states that power is concentrated in the hands of the power elites, and that the influence of interest groups and the mass society is insignificant in shaping decisions as the power elite seeks to manipulate the mass society’s understanding of policies. This theory also suggests that there may be the use of mass media to manipulate the perception of the mass society towards certain issues. The theory of pluralism, however, suggests that power is equally shared between interest groups, with no dominant group.
In the words of Bernard Cohen, “media do not tell people what to think, but what to think about” (Cohen). When the media presents biased
understand the 'hidden face' of power as in Steven Lukes' (1974) “three faces of power” it is necessary to explore beyond what initially appears from a policy decision or political standpoint. The realms in which the media operate can be quite complex, gauging an understanding to these is essential when trying to understand the various sources of power that the media controls and hence can manipulate. There have been numerous theories and theorists which have been introduced throughout this course regarding various conceptions of power, the 'two faces' view of Bachrach and Baratz (1970) provided the framework for the view on power. However, it was not until Lukes (1974) “three faces of power” theory which expanded on the work of Bachrach and
Introduction In our current society, the media is a very powerful medium which cultivates the way the society thinks and behaves. At this stage of the political economy, the intellectual mode of production is largely made through the media industry. Aspects such as Hollywood, television and movies, they frame and direct our thinkings and values towards the direction as they desire.
In The views of The Birmingham School, media culture induces individuals to conform to the established organization of society but it also lends resources that can empower individual against that society. (Kellner, D (1995)) In conclusion, calling attention to mass media, cultural studies relates to how the audience can decode the messages put forward by the media. More specifically in relation to their individual socio and economic background. This in turn can lead to the rejection of the dominant ideology.
A media source which ignores or censors important issues and events severely damages freedom of information. Many modern tabloids, twenty four hour news channels and other mainstream media sources have increasingly been criticized for not conforming to general standards of journalistic integrity. In nations described as authoritarian by most international think-tanks and NGOs media ownership is generally something very close to the complete state control over information in direct or indirect ways. Undesirable consequences which occur due to media imperialism are: • Commercially driven ultra-powerful mass market media is primarily loyal to sponsors i.e. advertisers and government rather than to the public interest.
I have come to realize that the media has always sided what was popular to the public. Though in some cases I’m sure there have been some influencing through monetary means and under the table deals. Nonetheless the media actually served as a counter argument to my thoughts and actually helped me remembered in why I vote for what I vote for. As you can see from most of the media in the last 6 years it has served towards democrats and more government interference. Now don’t get me wrong things like the patriot act are necessary for the safety of our nations
This can also happen when a rich and powerful individual buy over a several different media companies of the different purposes.
Movie industry consist of different types of firms throughout the product value chain. This market includes: famous movie studios such as Walt Disney and Colombia pictures, independent production companies like Sony pictures entertainment and Warner Bros pictures, independent distributions such as 20th Century Fox, and major national exhibitions such as Cinemark and AMC. In the United States each part of value chain in the movie industry is separate and integration between distributor and exhibition is not allowed. “Vertical integration between distributors and exhibitors is prohibited under the 1948 United States v. Paramount Pictures decree.”
3. Mass Media Relations (the Press) with the Government Press and government are interdependent with each other. The press and society are the same. The press is impossible to live and thrive in an area without any government and society. Because the territory without regulatory power and so-called government, will tend to be a jungle for the human wolves that inhabit it.
Fifth, they persuade us to buy certain items or accept certain ideas, and sixth, they entertain us. The number of hours we spend consuming the media is mind-boggling. This amount is ever increasing. For better or worse, we are inextricably linked to the media. We are now living a media culture and its influence is becoming very pervasive (Mohd Hamdan Adnan 2003)
Abstract This review study shed light on the debate over positive and negative aspects of media. In this study positive side of media is highlighted as well as negative effects. Previously researchers have found that all types of electronic media whether its TV or computer or internet or social media have negative impact on children but now researchers are focusing on educational aspect of media and how educational programs can help in developing cognitive thinking among children. Finally to increase learning among children researchers suggests that co-viewing of Parent and children should be promoted in families in Pakistan.
Media plays a crucial role in shaping a healthy democracy. It is the backbone of a democracy; it makes us vigilant of numerous social, political and economic activities happening around the world. Media has very important roles to play in democracy such as; projecting the problems of the people to the public, and protecting the fundamental rights given in a Constitution. Philip C. Galanis states in his essay The Fourth Estate of The Bahamas “For many decades, there has been historically a tug-o-war between the media and politicians in the Bahamas”. In his essay he explains the importance of the media and its effect on the general public.