Media Satisfaction In Mass Media

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3. Results Even if the two types of eating disorders are separated medical conditions, body dissatisfaction is identified as a strong determinant for both (Young, 2005). It can have several causes, but they can be traced back to an increased social pressure (Makino, Tsuboi, & Dennerstein, 2004) and other psychological factors which may reinforce a person’s dissatisfaction (Calado, Lameiras, Sepulveda, Rodríguez, & Carrera, 2010). Several researchers have identified the exposure to mass media as an influential factor in regard to self-esteem and body acceptance, but the influential kind of content differs for men and women. In general, men can be more influenced by sport content which shows the picture of the attractive and successful muscular men (Benowitz-Fredericks, Garcia, Massey, Vasagar, & Borzekowski, 2012) whereas girls can be more influenced by the thin-ideal (Calado, Lameiras, Sepulveda, Rodríguez, & Carrera, 2010). Specifically during the time of adolescence, males and females are most vulnerable to media exposure because their body start changing. The girls’ body get curvier and therefore doesn’t fit in the ideal of a thin body shape. In contrast the boys’ body get first slimmer and taller and thus looks more like the ideal presented by the media. After the first change, boys might also get dissatisfied with their body because hypermuscularity is not achieved. This process might lead to body dissatisfaction, especially in girls who gain their self-confidence from
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