Social Media Thesis

1344 Words6 Pages

Information is a very crucial part of our daily lives and social media plays a huge role in the accessing of this information, hence the depth of its driving impact in every organization (Evans and McKee, 2010). The term “social media” goes beyond the technologies and tools used for communication. It focuses mainly on how these tools use the internet to grease the wheels of communication thereby empowering people to become the new influencers. It is powerful because it can be beneficial or detrimental to the business using it. Social media provides a platform for professionals to build a steady network with key contacts and friends and simultaneously package and portray their online business persona, accomplishments, and expertise to the public. …show more content…

The thesis starts by introducing the basics of social media and its link to public relations. It then moves on to the different strategies companies are using to efficiently improve their businesses with the help of social media. Sweeney and Craig (2011) stated that strategy as a concept is the overall direction of a company. This thesis focuses on the grave importance of social media, and social media strategies which can be different depending on what social media platform is used, and how a business can succeed with social media. I chose this topic because I am a social media and marketing enthusiast, I enjoy using social media to build connections, and I love to see businesses thrive on social …show more content…

It answers the question “why are we connected?” In the words of Assheton-Smith (Evans and McKee, 2010, p. 256), “a social object is some ‘thing’ we share with others as part of our social media experience on the social web.” Social objects are what create the buzz on social media platforms. They can be anything worth talking about, from photos or tweets, to larger things such as passions, lifestyles, and causes. Social objects are shared to cause people to converse and in the process form communities based on their shared interests, for example, the environment, politics, or art. For example, one of the most popular social media platforms, Twitter, allows an individual to tweet photos, videos, and ideas. A user tweets something, some of his followers then retweet or comment on it, others who are not following him get to see his post as well and so the cycle begins (Evans and McKee,

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