Summary: Mediatization Theory And Propaganda Theory

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This study is anchored on the following theories: Mediatization Theory and Propaganda Theory. These theories support that the mediatization of political news is existing in selected Cagayan de Oro print media. Furthermore, these theories can be the bases in explaining the degree of understanding on print media’s way of framing and shaping political news. Mediatization theory implies that the media shapes and frames the procedures and discourse of political communication as well as the society in which that communication happens. According to Harvard (2011), mediatization is the process whereby society increasingly becomes dependent on the media. These have clearly informed political styles, cases and issues. This theory is presented in the …show more content…

This theory is applied in various cases as it analyses the mediated process specifically in the content of political news that is essential in many aspects, and can be observed through journalist’s writings. Hence, the news depends on how the writer expresses the happenings in circular. The framing concept has virtually gone unnoticed and the content of the news is dependent to the writer’s choice or preference particularly to the types of articles and styles that they possess in the political news …show more content…

The principal measurement identifies with the degree to which the news media have turned into the most significant source of data and channel of correspondence among audiences and political actors. The second measurement is the level of independents of the media. The third measurement of mediatization pertains to the degree to which media substance is determined independently by the media's own particular news values and by their need to pull in a huge crowd. Soroka et.al (2006) expressed that the more homogenous the media, the more noteworthy troublesome for lawmakers to overlook it. Additionally the tone of the news is applicable; positive and negative news prompt to various open and political responses. Academic research on media coverage of risk emphasizes problems of inaccuracy, bias, and sensationalism in reports advocating a style of risk reporting that offers detailed contextual information (Singer, 1990; Bell, 1994; Allan, 2002). In most cases, this is the case; however, headlines can also misrepresent the gist of an article and can therefore be misleading (Australian Centre for Independent Journalism [ACIJ], 2011; Althaus, Edy, & Phalen, 2001). Bylines and authorship in news reporting,” probes how the use of bylines in modern journalism spread and eventually became almost ubiquitous, eventually having a

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