Media Theory: Mediatization Theory And Propaganda Theory

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This study is anchored on the following theories: Mediatization Theory and Propaganda Theory. These theories support that the mediatization of political news is existing in selected Cagayan de Oro print media. Furthermore, these theories can be the bases in explaining the degree of understanding on print media’s way of framing and shaping political news. Mediatization theory implies that the media shapes and frames the procedures and discourse of political communication as well as the society in which that communication happens. According to Harvard (2011), mediatization is the process whereby society increasingly becomes dependent on the media. These have clearly informed political styles, cases and issues. This theory is presented in the…show more content…
From the perspective of the mediatization of politics (if not all form of mediatization) the media that are most important are news media as socio technological organizations and institutions. Mediatization is an expansive theory that extends over all parts of political issues. It is significant to characterize where political motivation setting can be useful hence, we utilize the conceptualization of Stromback(2008). Presentation of news in Print…show more content…
The principal measurement identifies with the degree to which the news media have turned into the most significant source of data and channel of correspondence among audiences and political actors. The second measurement is the level of independents of the media. The third measurement of mediatization pertains to the degree to which media substance is determined independently by the media's own particular news values and by their need to pull in a huge crowd. Soroka et.al (2006) expressed that the more homogenous the media, the more noteworthy troublesome for lawmakers to overlook it. Additionally the tone of the news is applicable; positive and negative news prompt to various open and political responses. Academic research on media coverage of risk emphasizes problems of inaccuracy, bias, and sensationalism in reports advocating a style of risk reporting that offers detailed contextual information (Singer, 1990; Bell, 1994; Allan, 2002). In most cases, this is the case; however, headlines can also misrepresent the gist of an article and can therefore be misleading (Australian Centre for Independent Journalism [ACIJ], 2011; Althaus, Edy, & Phalen, 2001). Bylines and authorship in news reporting,” probes how the use of bylines in modern journalism spread and eventually became almost ubiquitous, eventually having a

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