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New Media's Role In Mass Media

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Most of the people have turned their daily timing in accordance with their popular programmed. Students tend to finish their homework before their favorite show. Being a strong medium TV has remarkably worked to increase general know-how on various matters of daily life, such as the programmed on health matters and fashion shows. New media that describes traditional forms of media that have been altered by advanced in digital technology and digital computing. New media playing a revolutionize role in mass media. Such as web sites including Blogs, E-mail, virtual worlds, interactive television, mobile, pod- cast, hypertext fiction, internet telephony and CD/ DVD. New media is concerned with transformation of the tools (Social machine) of language, …show more content…

In addition to the media conglomerates, there are also a range of independent news outlets, though they have a much smaller audience. Some of these provide an alternative view of events and often strive to publish stories that cannot be found in the mainstream media. The fact is that the mass media play an important role in community development. It is therefore incumbent upon our ethnic press (community newspapers and local FM radio stations) to keep our communities connected to the past by communicating the stories and traditions we hold dear. And at the same time connect our communities to the present and to the future by delivering images and news of our people around the world and forming the foundation and values for children to continue. Mass media are uncongenial. They work for an institution or organization of which they are a part therefore should not be responsible or answerable personally for what comes from the institutions. The credibility of the message or news is not only effective for the individual communicator but also for the institution or the organization that sends it. Thus, mass communication deals with collective sender. For example, a newspaper is not produced by only one person. The newspaper is the end results of collective efforts of reporters, editors, type-setters, proofreaders, designers and printers. These must be well-trained …show more content…

The lead story for most news programs is typically the most recent and intense crime or disaster. Conflict attracts viewers, listeners, and readers to the media, the greater the clashes the greater the audience, and large audiences are imperative to the financial success of media outlets. Therefore, the media often report conflicts to raise their rating. Thus conflict resolution stories are easily pushed aside in favor of the most recent, the most colorful, and the most shocking aspects of a conflict. Groups that understand this vibrant can cater to it in order to gain media

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