It is essential for the media to give importance to cultural factors while presenting news, telefilms, and dramas. This helps the media to be more acceptable and gain more viewership. Recently the media has been promoting educational policies that encourage young ones to get more education. The media has also been playing important role in raising awareness of the political situation in the country. It also led to increase social activism.
With this change media has continuously grown to be an important part of everyday life. Media communication such as television, radio and the newspaper have been a reliable source to many for decades. As growth of media sources continue, so does the way society uses them. Radio remains the most prevalent and accessible form of media worldwide. Radio can be a very accessible form of media.
This made a huge improvement in the mass media because a lot of people can tell if someone is being truthful by their expressions. People asked what types of roles the media played. Well there are three main sociological perspectives on the role of media. They are the limited effects theory, the class dominant theory, and the culturalist theory. While opinions vary, all sides agree that mass media is a permanent part of modern culture.
Media can broadly be classified into two types – print media and electronic media. Print media includes newspapers, periodicals and magazines. Electronic media includes radio, television, Internet, etc. Another important type of media is 'social media '. Social media refers to websites and other online communication
Digitalization of the technologies as well as the Internet has made it possible for us to seek, share and assimilate any information around the world within a fraction of a moment. Due to such advancements, media technology has been able to open the doors for realms of new and unending possibilities in the coming years and hence we know that this is just the beginning of Globalization and we have much more to see. Media’s role has always been to provide to the masses from every background, culture and class a clear-cut reality and perspective of the scientific, social, cultural, educational and political world. This nature of media, which makes it easily accessible to all the people in every part of the world on a “real time basis”, results in its global nature and because of its this fundamental power to reach a large number of people in every part of the world in a single micro-moment to basically convey a message or address any situation is what really makes media totally global in today’s
According to Mittal and Mittal (2013), traditional media is categories into Folk, TV, Radio and Newspaper while new media mainly consist of the Internet itself. As the globalization of mass media evolves, social media has changed the journalism landscape in a great way. According to Alejandro
Media make advertising and trade more effective, especially within high tech organizations. for example In Egypt and Tunisia government is the sponsored for advertising that important since these countries depend on tourism for national income. Media from both countries inform the world about interesting places to visit. Social Effects of Media The media are among the most significant institutions within modern society. Most people are exposed to some form of media on a daily or regular
It can be said that media always meets an expectations and needs of the population of a given time. As many features of media developed they started to be classified as a different types. The most general division is made by means of perception: visual media, audible media and audiovisual media. Behind that it is possible to divide them into types of receiving, content and so on. Media became an inherent part of every individual life.
In today 's world, technology plays an important part in all aspects of our life, especially in getting information. It is undeniable, the media surround us will play their role and it had a great impact in our lives. No matter what or wherever we are, we will be constantly exposed to the news and information from the mass media. Our lives is always exposed to the media until much of our lives are vulnerable and dependent on the media. The media will influence the way we think, the way we look at issues and problems, and also affect every decision that we make when facing any situation.
Media has been always an important aspect in our lives even when it was not as developed as it is today, and it plays a crucial role in our social and academic life. According to the information and the news that media produce to us every day, it has made many changes in our life. Thanks to those news and information, media has given us the chance to give our views; developing our knowledge, it gave us the chance of changing our minds, and also the opportunity to communicate with different population from overall the world. The new technological devices took a big part in developing and increasing communication among people. The concept of media was always creating problems in the world and people think that has more negative effects than the positives one, but we cannot ignore that it has changed our life and it has an importance part in society.