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Mega Vid Case Study

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Mega-Vid Video Games Production Company Strategic Plan

Mega-Vid is a giant multinational Video Game Production Company. Nowadays, as other video game production company, Mega-Vid Video Games Production Company is facing a problem of negative criticism from people who are concerned that Video games encourage violent behaviors. For instance, Mark, the father of a 16 years old son who killed his mom, has shared his view on negative impact about video game. In addition, he suggested that Video games Production Company could be stopped to work.
In addition, The FBI profiler Greg McCrary said that “The media is the catalyst that pushes kids over the edge.” (Keim) Moreover, According to Sultkin, video games that contain some violent actions encourage …show more content…

But there were emphasizing on killing video games because are the one that have negative effect to children. Before doing other thing, Mega- Vid might a self evaluation by looking if what people saying are true or if Mega Vid is also concerned among those video game production companies that have negative impact to people. Because it might be the case that Mega Vid produces video games which are not bad to people.

Improve their brand: One of the Coca Cola’s key to success was to improve their brand. Mega-Vid must do the same in order to fight against those negative criticisms. Mega-Vid has to work on their brand. Furthermore, It has to create a vision which is good for the people and for the company itself. This will change customers thinking of Mega Vid as one of the best video game production company.

Product Strategy: Mega Vid to fight those negative criticisms have to produce more good product. If they produce one type of video games, they might change and produce more type of video games which don’t have negative impact on the players such video football games and so on. For instance, the use of diversification helps “sin industries” like video game and tobacco companies to tackle problems like criticism. (Indian University) Therefore, Mega-Vid by producing better products will help them to gain other customers.

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