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Melaka Airport Case Study

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Chapter 1
Introduction
1.0 Overview This chapter provides an overview of the whole study. The background of this research is about the Melaka International Airport. The research problem is identified and the research questions and research objectives are designed based on it. In the signification of the study has briefly explained how this research will contribute to the Melaka International Airport and the scope of study are given in this chapter. In between, the definition of the key terms and the organization of research are also identified.

1.1 Background of Research Melaka Airport was built in 1952. It is located in Batu Berendam, Melaka in Malaysia. Therefore, it is formerly known as Batu Berendam Airport. The airport occupies 141 acres of land and it is 10km far from the historic town of Melaka. 1,372m × 37m single runway allows Malaysian Flying Academy uses this airport as its base since 1987. In order to save the historical air control tower, Melaka Airport started to construct a new terminal in April 2006 (Malacca CM in bid to save airport tower, 2007). This construction had upgraded the runway to 2,135m × 45m which can allow bigger aircrafts such as Boeing 737 and Airbus A320 to take off. Besides that, the new terminal complex is about 75,000 sq ft …show more content…

Compare to those major airports such as KLIA2, Kota Kinabalu International Airport and Penang International Airport, in order to survive, Melaka International Airport should provide quality customer services. High-quality service can be the competitive advantage for a small business in a niche area (Lovering). High-quality service will be the competitive advantage of Melaka International Airport to attract more air passengers and airline companies. Besides of upgrading the facilities and aeronautical devices, it is also important to provide and maintain a high-quality service, and Melaka International Airport should realize on

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