ipl-logo

Meli Marine Case Study Summary

796 Words4 Pages

Introduction
Meli Marine Company is a Singapore company founded in 1974. After a couple of years’ management by Edwin Chang, this company was conversion to outside management by David Tian in late 1991 and focus on Inter-Asia shipping lanes. During the period of reshaping by Tian, this company had favorable development and becoming a leading company in inter-Asia market. Currently, the executives of Meli consider whether Meli Marine expand the new lane and enter into the Asia-North America market. This essay according to this question put forward other five critical questions and using few models to help the executives of Meli Marine Company analysis the situation, which in order to make a better decision.

Critical questions
1. How to deal with the imbalance trade problem if Meil enter into Asia-North America market? （PESTLE model）
2. How to keep customers’ loyalty? （Five Force model）
3. How to get the profit from the competitive Asia-North America market? (Five Force model)
4. Is it a significant …show more content…

Meli Marine focuses on the inter-Asia market before, if this company expands to the Asia-North market and increasing the international transaction. According to Business Monitor International research (2010), the main businesses of Singapore are in China and America. These are also similar to the new market which is considered to entry for Meli Marine Company. Therefore, based on the SWOT for Singapore, the strengths are the country’s location, the company’s strong management team in inter-Asia market, which may be able to serve function in outside market; The weaknesses are unbalance between these two markets and the present size of ship containers too small to compete with other leading company’s ship containers in Asia-North America market (Hamermesh & Yong, 2012). Therefore, analysis this question and using SWOT model could help executives recognized the situation of Meli and the development trendy of Singapore. It could also help mangers make a

Show More
Related

  • My Son The Marine Analysis

    689 Words  | 3 Pages

    “My Son the Marine” by Frank Schaeffer and John Schaeffer gives us a look into the life of a mother and father; and their feelings toward their son enlisting into the Marine corp. John had aspirations of joining the military to serve his country. He had spoken to recruiters from the Army, Air force, and the Navy but had yet spoken to the Marine Corp. John was taken by the appearance of the two Marines that visited his home. After he spoke with the Marines he decided that if he was going to join the military he would definitely join the Marine Corps.

    Read More

  • Pros And Cons Of Mcdonald's

    1514 Words  | 7 Pages

    Today we live in a glоbal econоmy in which the time taken for peоple to mоve between continents has been significantly rеduced and in which Internet and other connections make instant connections possible. So to be succеssful these days, even small businesses must plan their marketing strategies to attract cоnsumer interest outside of their local markets. Although there are risks involved, there also are plenty of аdvantages to expanding a business worldwide. If you don’t offer a product on the world market, a competitor probably will. Some types of businesses are more аppropriate than others for global market expаnsion.

    Read More

  • Industry Competition: Michael Porter's Five Forces Model

    2124 Words  | 9 Pages

    The five forces industry competition also known as the five forces model or Porter’s model was developed by Michael Porter in the late 1970’s. It is a tool utilized in businesses to analyze the industries current profitability and attractiveness from the outside-in perspective. In this era of technology, this model may not be as precise or practical, as it was when it was created years ago, for technology has taken production, marketing and industries in general, to another level. Companies have developed significantly over the years with easy access and affordable rates to internet services, with both the companies and customers being able to do business from the comfort of their homes or offices.

    Read More

  • Apple Watch Case Study

    1267 Words  | 6 Pages

    It has one of the fastest growing tourist destinations, with a safe environment in means of security. It is classified as a high income developing economy by the IMF (International Monetary Fund). The geographical location of the country itself, being located between Asia, Europe and Africa is a huge advantage to the investors. SWOT ANALYSIS To evaluate the company in ways of progress, success and the faults of the company, an analysis called the ‘SWOT ANALYSIS’ is used. It is a strategic planning tool that creates a response towards the strengths, weaknesses, opportunities and that the threats of the business.

    Read More

  • Porter's Five Forces Model

    805 Words  | 4 Pages

    The Porter five force model looks at the following aspects: 1. The level of rivalry in the market 2. The availability of substitute products 3. The threat of new entrants that may join the market 4. The power of buyers  

    Read More

  • Porter's Five Forces In The Supermarket Industry

    1484 Words  | 6 Pages

    Each of the forces is determined how competitive in that industry as well as the structure of the industry. Porter’s five forces factors are consists of competitive rivalry, the threat of new entrants, the threat of substitutes, bargaining power from

    Read More

  • Case Study Coral Divers Resort

    1705 Words  | 7 Pages

    TABLE OF CONTENTS INTRODUCTION 3 1. KEY ISSUES: PROBLEM STATEMENT 5 GREYWELL’S ALTERNATIVE OPTIONS 6 a. ALTERNATIVE 1: ACCEPT RASCALS OFFER 6 b. ALTERNATIVE 2: FOCUS ON ADVENTURE DIVING 6 c. ALTERNATIVE 3: RELOCATE 6 PREVIOUS STRATEGIES: 7 a. RESORT DEVELOPMENT 7 b. PRODUCT DEVELOPMENT 7 c. JOINT VENTURE 7 d. MARKET PENETRATION 7 2. WHAT DID THE MANAGEMENT DO/CURRENT STRATEGIES 7 a. SWOT Analysis 8 3. RECOMMENDATIONS 9 CONCLUSION 10 REFERENCES 11 INTRODUCTION Coral Divers Resort is a family owned business by Jonathon Greywell. It has been in operation for ten years.

    Read More

  • Porter's Five Forces Of Twitter

    903 Words  | 4 Pages

    This theory is based on the concept that there are five forces that determine the competitive intensity and attractiveness of a market. Porter 's five forces help to identify where power lies in a business situation. This is useful both in understanding the strength of an organization 's current competitive position, and the strength of a position that an organization may look to move into. Strategic analysts often use Porter’s five forces to understand whether new products or services are potentially profitable. By understanding where power lies, the theory can also be used to identify areas of strength, to improve weaknesses and to avoid mistakes.

    Read More

  • Donald Trump's Leadership Style

    1924 Words  | 8 Pages

    This is a good way of increasing employee 's motivation and if used properly always have positive effects on the normal business

    Read More

  • Walt Disney Porter's Five Forces Analysis

    1089 Words  | 5 Pages

    3 Porter’s Five-Forces Model Analysis Different factors can be combined together in a simple business model. This is known as Porter’s Five-Forces Model and competitive circumstances of an industry can be analyze through this model. These five forces are critical forces that they determine the attractiveness and competitiveness of an enterprise and have influence on a firm’s profitability in its industry. The five-forces analysis can not only show how Walt Disney company builds a sustainable competitive advantage in Entertainment-Diversified industry but also can seize business opportunities in future development.

    Read More

  • Nandos Micro Environment

    1587 Words  | 7 Pages

    Executive Summary This report complies of an extensive study of Nando’s South Africa. A brief background of Nando’s is provided. A SWOT analysis is used to scan the micro environment of Nando’s to identify the businesses strengths, which should be exploited to gain a competitive advantage, weaknesses, where strategies need to be implemented so not to lose customers , opportunities, where strategies to exploit these ideas to gain a competitive advantage need to be identified and implemented and threats, where strategies need to be implemented so the business is not negatively affected. The Porters Six Forces model is used to scan the challenges Nando’s faces in the market environment by looking at level of rivalry in the market, the threat

    Read More

  • Essay On Maritime Industry

    2195 Words  | 9 Pages

    According to iRami (2012) stated that the shipping plays an important role in world trade which is the backbone of the world economy. Recently, without these boats and vessels provide transportation services, many countries will be unable to participate in world trade and will not be as prosperous. From centuries past, the sea has always been important to all country at the world which as an important factor of economic development of every maritime country. The maritime sector contributes significantly to the economic development. Underling this is the fact that 95% of the country international trade is carried in whole or in part by maritime transport.

    Read More

  • Porter's Five Forces Model Of Biscuits

    1832 Words  | 8 Pages

    Porter’s five forces model To analyse the microenvironment facing United Biscuits in China, Porter’s five forces model is selected to provide an understanding of the competitive forces, to determine the competitive position of the company and profitability within the biscuit industry whilst offering a framework for predicting and influencing competition over time (Porter, 2008, p.80). The findings are explained below: Threat of new entrants • The high capital cost required for investing in developing distribution, sales network and acquiring production equipment could deter new entrants. The barriers are high when capital is necessary for unrecoverable expenditures such as marketing and product development capability which is difficult for new entrants to succeed in the short-term (Euromonitor, 2014; Porter, 2008, p.81).

    Read More

  • Swot Analysis Of Giant Supermarket

    1051 Words  | 5 Pages

    Introduction The following strategic analysis report was carried out for Giant Hypermarket in Malaysia. Giant Hypermarket also popularly known as “Giant” is a subsidiary of Dairy Farm International. The objectives of the study is to advise the Board of Directors into a possibility to revisit and redesign the current business strategy based on the blue ocean strategy (Kim and Mauborgne, 2005) to provide value based innovation via cost reduction with increased value for buyers and to ensure sustainable business operation in Malaysia. Additionally, the analysis also includes the possibility of developing a global strategy for Giant.

    Read More

  • Swot Analysis Of Wimpy

    1862 Words  | 8 Pages

    Secondly, Porter’s Five Forces Model is used to analyse the level of rivalry in the market, the attractiveness for potential new entrants, the power of suppliers, the power of buyers and the threat of substitution. This will allow us to see a holistic view of the industry in the market environment. Thirdly, the PESTLE framework is used to analyse the factors within the macro environment that are influencing

    Read More

More about Meli Marine Case Study Summary

Open Document