MARKETING MANAGEMENT MARKETING PLAN X Restaurant Name :Bharathi.T Reg No :14397017 Class : 1st year Sec ‘A’ Executive summary: The X restaurant is a new startup in the region of Puducherry. We want to provide a unforgettable dining experience for our diners. We want to create a unique identity for us among the customers. So we mainly focus on giving a quality, healthy and delicious foods with reasonable price, and also provide the best service. We also like to expand our business in other cities also.
The reason to have this supply chain issue sorted out is because “76 percent of consumers were more likely to visit a restaurant that offered healthy menu options” and having food that is all natural will appease these consumers. Buying these vendors outright will allow Panera to have full control over its supply chain while also reducing the risk of running out of supplies for their
Another social trend is the increase in the overall diversity within the sociality. In other words, consumers are willing to accept a wide range of options in the menu and only only limit their choice to one cuisine. This trend provides an opportunity for fast food restaurants to innovate and diversify their menus. There is a little doubt that technology has made major transformations in the fast food restaurants industry. Presence in social media become inevitable tool to build an emotional connection with the customer all over the world.
1. How has Panera bread established a unique position in the restaurant industry? How has this unique position contributed to its success? Panera Bread accomplishment to secure a remarkable position in the restaurant business by repositioned their restaurant to another classification in the restaurant business, called "quick cool". Quick Easy caught the preference both of the fast-food class (speed) and the cool eating classification (great nourishment).
Eat and Chats restaurant will motivate their employees using the reward strategy. They will encourage their employees when they gaining higher profit, to give rewards to those who always provide good customer service. The criteria for assessing distributors include average inventory levels, customer delivery times, treatment of damage and loss compensation, and cooperation in promotional and training programs. Each distributor is required to perform well in the above criteria. To ensure that high heels succeed in reaching the customer and that the customer is satisfied with the service provided.
Delving into the enigmatic world of haute cuisine and its flamboyant menus, we’re often mesmerised, not to say amused, by its unique use of language. Anyone who’s ventured out to eat at an expensive restaurant has in all likelihood had a good laugh over the florid language used to describe the dishes. Menu authors seem to go the extra mile to come up with rich, ‘sophisticated’ descriptions. Does simply reading the menu enhance the diner’s experience and subsequently encourage them to spend more? From the word ‘crispy’ to ‘carbonated’ to ‘crackly’, there appears to be specific diction aimed at getting our mouths watering and our taste buds popping.
They are making meal choices that are healthier than their rivals in their meals and give the customer a comfortable dining area for them to eat. They are also offering free WIFI in the dinner room for while people are dining there. The completive advantage they are going for is to have high quality goods. Panera wants to have the best high-quality foods out here over their competitor’s. They want to make their high quality good so obvious that it will be a super easy and smart decision to buy their products over everyone else products that they are offering.
- Competition: The competition is only expected from smaller eating places which do not scare Refresh to enter this market. Refresh will focus more on continuous product improvement and satisfy the market niche. It will face minimal competition with respect to its product mix. It will provide a variety of products/cuisine and offer more options to the customers which in turn will make the business grow. SWOT ANALYSIS Strength • Refresh has an existing central kitchen in town which could be used to feed the new outlet.
The main fun in the food industry is the ability to cater to the customers whenever they crave for their favourite dish. So, for that install software that will feed the hungry souls at any point of the day. Software which meets this requirement is apt for a successful business. This is one of the most important aspects of an online food ordering software. Never compromise on this factor to enjoy success in the food industry.
Yet, customer satisfaction is greatly affected by the response of the worker, food quality and the cost (Andaleeb & Conway 2006). By observing the food quality, service quality and the condition it was found out that the triumph on customer satisfaction at the fast food restaurant (Qin & Prybutok 2008). Further to that, the author also states that recoverability owned responsiveness and reliability to the service quality. Therefore (Kim et.al 2009) defined six ranging which should be on a restaurant to have a good customer satisfaction as price, food quality, service quality, surrounding, convenience and value. In addition, Liu and Jang (2009) expressed few points to have a strong impact on the customer satisfaction as, food quality: (flavour, types, food display and food refuge), clear arrangements, interior design, service security, well dressed workers and neatness of the surrounding.