Mercedes Advantages And Disadvantages

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The Mercedes-Benz brand has a long and rich heritage in Malaysia since the beginning of the 20th century. Mercedes-Benz Malaysia Sdn Bhd is a joint venture between Daimler AG and Cycle & Carriage Bintang Berhad on 1st January 2003. Mercedes-Benz Malaysia manages the wholesale distribution of Mercedes-Benz, smart and Mitsubishi Fuso vehicles, service and spare parts as well as software development for global sales solutions and automotive apprentice training. Mercedes has impose some CRM programs to its customer such as Daimler financial services, individualized insurance services, customer relation with Mitsubishi Fuso, customized for restricted physical mobility people and market research for product development program. They also use 7Ps…show more content…
Mercedes-Benz offers a variety of product that can fulfill the preference of majority customer base. They design and differentiate their car models into several types of requirement and performance level such as compact luxury vehicle, mid-size luxury vehicle, high-performance vehicle level and so on. Moreover, customers can customize the interior accessories which can fulfill the customer’s satisfaction. In order to increase performance and luxury of their products, Mercedes-Benz had started a development division focus on upgrading the company product’s quality and performance name AMG in year 1999. AMG engines are all hand-built and it shows guarantee of confidence for customers seeking for outstanding performance car. Other than ordinary cars for regular customers, Mercedes-Benz had created a number of adaptive equipment and seat modifications product to support and assist customers with inconvenient in physical mobility. This shows that Mercedes-Benz always place customers’ priority at the first…show more content…
Second clue is visual identity where Mercedes-Benz uses its visual identity to enhance their experiential outcomes to meet customers’ desires. Besides that, the retention strategies that use by the company is creating customer delight by providing unique and quirky product and services. Mercedes-Benz also add customer-perceived value by providing discounts, rewards and add on features to

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