ipl-logo

Essay On Swot Analysis Of Mercedes

778 Words4 Pages

ABOUT MERCEDES:

Mercedes Benz is a premium category automobile company not solely attributable to its vogue, name or something like that however attributable to its parent company i.e. Daimler. The company is usually best-known for its coaches, luxury vehicles, trucks and buses. It’s headquartered in metropolis, Baden Wurttemberg. The name of Mercedes initial appeared in its parent company applied scientist.

Mercedes-Benz traces its origins to Daimler-Motoren-Gesellschaft's 1901 Mercedes and Karl Benz's 1886 Benz Patent-Motorwagen, which is widely regarded as the first gasoline-powered automobile. The slogan for the brand is "the best or nothing".

HISTORY:

Mercedes makes its origin from Karl Benz World Health Organization created the primary gasolene power-drivenautomobile, that was supported by Berha Benz. That initial gasolene …show more content…

The Mercedes automobile was 1st marketed in 1901 by Daimler-Motoren-Gesellschaft. (Daimler Motors Corporation).
Emil Jellinek, associate Austrian automobile enterpriser who worked with DMG created the trademark in 1902, naming the 1901 Mercedes thirty five horsepower once his daughter Mercedes Jellinek. The primary Mercedes-Benz name vehicles were made in 1926, following the merger of Karl Benz's and Gottlieb Daimler's corporations into the Daimler-Benz company. On 28 June 1926, Mercedes Benz was shaped with the merger of Karl Benz and Gottlieb Daimler's 2 corporations.
Gottlieb Daimler was born on 17 March 1834 in Schorndorf. When coaching as a smith and dealing in France, he attended the engineering school faculty in Stuttgart from 1857 to 1859. When finishing varied technical activities in France and England, he started work as a draftsman in Geislingen in 1862. At the tip of 1863, he was appointed workshop inspector in a very machine manufactory in Reutlingen, wherever he met Wilhelm Maybach in

Show More
Related

  • Clement Studebaker's Impact On Our Car Today

    847 Words  | 4 Pages

    The Studebaker only lasted fifty-four years, but it still has an impact on our cars today. The Studebaker started off with a person named Clement Studebaker, and then he made a gas powered car, and finally stopped. Clement Studebaker was a inventor and he made horse drawn wagons and even cars. His life all started out with his mom and dad and their names were Johannes Studebakenbecker and Catherine Studenbecker. The last name Studenbecker changed after Clement Studebaker got married and his family decided to change their last name after a few children.

    Read More

  • Norman Pugh Biography Essay

    573 Words  | 3 Pages

    His working of engineering has inspired me to want to be one myself. The one thing that has showed me you can do whatever you want the difficulty if you work hard is, Norm stopped

    Read More

  • How Did The Model T Changed The Progressive Era?

    57 Words  | 1 Pages

    The first production of the Model T was produced on August 12, 1908. On May 26, 1927, the 15 millionth Model T rolled off the assembly line at Ford's factory in Michigan. Today there are still fords being produced. This changed the Progressive Era, because the car became a demand and became powerful in the industrial world.

    Read More

  • How Did Henry Ford Become Successful

    554 Words  | 3 Pages

    Although Henry Ford began the Ford Motor Company in 1903, it was not until 1908 that his business began to grow and become successful. In 1908 Ford first released the Model T automobile at a price of $825.00. He was able to offer the vehicle at such a low price because in the process of producing the Model T he also developed and perfected the moving assembly line. This reduced the assembly time by over fifty percent, which in turn reduced the price of the automobile. The Ford Motor Company has continued to grow and after over a century of being in business it is now worth around $199 billion.

    Read More

  • Compare And Contrast Essay On Ford Vs Chevy

    903 Words  | 4 Pages

    Well, Ford got the name from Henry Ford, who was born on July 30, 1863, in Wayne County, Michigan and died April 7, 1947, in Dearborn Michigan. Henry Ford was an American automobile manufacturer who created the Ford Model T, the very first drivable and functional car in 1908 and went on to develop the assembly line mode

    Read More

  • Rolls Royce Pest Analysis

    1402 Words  | 6 Pages

    In year 1904, Royce had successfully built his first motor car and was introduced to Charles Rolls. The good impression of Charles Rolls on Royce’s two-cylinder car had brought the co-founder of Rolls-Royce together (Rolls Royce and Bentley, 2012). Rolls-Royce was then founded in March,

    Read More

  • Argumentative Essay On Cars

    2119 Words  | 9 Pages

    Despite that, how many of us know a little bit of the history of cars? Well, let’s have a quick glance at some of important events and people in the history and revolution of cars. For your information, the first car was built by Karl Benz, a Germany inventor. The car built then was just a simple two stroke engine, a gasoline fueled engine (Michael MacRae, ASME.org, April 2012). Nowadays, the name Ford, is known all over the world.

    Read More

  • Volkswagen's Corporate Social Responsibility

    1858 Words  | 8 Pages

    The selected corporation is Volkswagen (VW), a German car manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Established in 1937, Volkswagen is the top-selling and namesake marque of the Volkswagen Group, the holding company created in 1975 for the growing company, and is now the second-largest automaker in the world (Wikipedia, 2016). Volkswagen’s corporate website is http://www.vw.com/. According to the International Ethical Business Registry, there has been a dramatic increase in the ethical expectations of businesses and professions over the past ten years. Increasingly, customers, clients and employees are deliberately seeking out those who define the basic ground rules of their operations on a daily basis.

    Read More

  • Volkswagen's Close Relationship With Porsche

    924 Words  | 4 Pages

    Volkswagen has always had a close relationship with Porsche, the Zuffenhausen-based sports car manufacturer founded in 1931 by Ferdinand Porsche, the original Volkswagen designer and Volkswagen company co-founder, hired by Adolf Hitler for the project. The first Porsche car, the Porsche 64 of 1938, used many components from the Volkswagen Beetle. The 1948 Porsche 356 continued using many Volkswagen components, including a tuned engine, gearbox and suspension. The two companies continued their collaboration in 1969 to make the VW-Porsche 914 and Porsche 914-6.

    Read More

  • Business Analysis: The Pestel Analysis Of Mercedes Benz

    1306 Words  | 6 Pages

    INTRODUCTION: Mercedes Benz is a globally known brand, originated in Germany. Benz is specialized in automobiles like cars, buses, trucks, etc. EXTERNAL BUSINESS ENVIONMENT: The automobile industry is a multi-billion industry with large brands in market. It’s important to carry out analysis on microenvironment before formulating strategies.

    Read More

  • BMW: Marketing Strategy And Segmentation Of BMW

    1649 Words  | 7 Pages

    Name: Jasmit Singh ID: J13013948 Section: DB 4 Lecturer: Ms Lingkeswari Table of contents Content Page Introduction 3 Market segmentation 4-5 Product strategy 6-7 Pricing strategy 8 Place strategy 9 Promotion strategy 10 Conclusion 11 Reference 12 Introduction BMW (Bayerische Motoren Werke AG) is a German automobile company which was founded in 1916 and is headquartered in Munich, Bavaria, Germany. BMW is now one of the largest car manufacturer in the world for its exceptional level of quality and producing cars with sporty driving characteristics. The BMW company 's slogan in English is "The Ultimate Driving Machine" or Sheer Driving Pleasure" which was originally translated from German slogan which is

    Read More

  • Marketing Segmentation Of Mercedes Benz

    916 Words  | 4 Pages

    The customers of Mercedes Benz look for products that have certain benefits that hold value for them. Therefore, in terms of benefits sought, they seek for high-end integrated technology and functioning of the car, along with consistency in performance and most importantly they will look to purchase cars that will offer high sustainability and reliability. The Mercedes is purchased among customers that heavily use the product on a daily basis. As mentioned in the demographics segmentation section that people who purchase these cars are in the high income class group, which means that these customers will regularly use a mode of transportation to travel to workplaces.

    Read More

  • Volkswagen Positioning Strategy

    799 Words  | 4 Pages

    The Strategy for VW it is focusing on positioning the Volkswagen Group as a global economic and environmental leader among automobile manufacturers. To achieve the goals the company has defined the most important objectives that it needs to meet to be the most competitive car manufacturer in the world and the goal is to make Volkswagen the most successful, fascinating and sustainable automaker in the world. • Volkswagen intends to deploy intelligent innovations and technologies to become a world leader in customer satisfaction and quality. We see high customer satisfaction as one of the key requirements for the Company 's long-term success. • By reducing the sales price and reintroduce the brand into those countries where its position is weak; the U.S.,

    Read More

  • BMW: Demographic And Market Segmentation Of BMW

    1612 Words  | 7 Pages

    Introduction BMW (Bayerische Motoren Werke AG) is a German automobile company which was founded in 1916 and is headquartered in Munich, Bavaria, Germany. BMW is now one of the largest car manufacturer in the world for its exceptional level of quality and producing cars with sporty driving characteristics. The BMW company 's slogan in English is "The Ultimate Driving Machine" or Sheer Driving Pleasure" which was originally translated from German slogan which is "Fraud am Fahren.” In addition to cars and motorcycle, BMW also operates an aircraft engine under the brand name which is known as Rolls Royce.

    Read More

  • Maruti Suzuki Case Study

    2531 Words  | 11 Pages

    Brief History of Company Maruti Suzuki India Limited is one of the leading 4-wheeler automobile manufacturing company in India. It is a subsidy of Japanese manufacturer Suzuki. The company was founded in the year 1981, and the first manufacturing plant was set up in Gurgaon, Haryana. The company was previously known as Maruti Udyog Limited. It entered into a Joint Venture Agreement with Japanese Automobile giant Suzuki.

    Read More

More about Essay On Swot Analysis Of Mercedes

Open Document