Mercedes Benz Business Strategy

1.0 Introduction Mercedes Benz is a multinational brand of a German car maker AG Daimler; the car brand offers an extensive variety of vehicles such as luxury cars, buses and trucks. The Mercedes Benz headquarters is situated in Stuttgart, Germany. It is among the main three luxury auto producers in the world and it is among the "German Big 3 Title". In this report, a thorough organization research will be conducted for the Mercedes-Benz Company. At the point when there is an abnormal state of uncertainty due to rapid changes in the market, it gets to be distinctly hard to detect trends in the external environment that may affect the company’s strategies. Therefore, situational analysis is done to assess the feasible perspectives to anticipate

To capitalize on the new innovations and technological designs, there are the strategies or techniques used by automotive manufacturers to establish an upper hand in the vehicle industry. Advancement in internet services has greatly influenced the car manufacturing industry and is indeed making an impact in almost every other industry all over the world. This trend should be considered by the automotive manufacturers since research findings show that an estimate of 60% to 80% of the vehicle buyers visits the automotive manufacturer’s web-based interface before they go for a test drive session. On the other hand, according to Apfelthaler (2002), internet is bringing a noticeable change in the whole supply management in the automotive industry.
2.5 Environmental Factors Presently, there are colossal concerns if the vehicle industry worldwide is causing environmental pollution and damaging the natural habitat. A lot of environmental activists are turning out to be more dynamic and aggressive. In addition to that, it is evident that most customers are apparently becoming to be more conscious when it comes to matters of environmental conservation; where they significantly consider if a vehicle made by a certain car brand has the least emission of carbon dioxide (Bossink and Blauw, 2002).
2.6 Legal

There are a number of strong players all over the world, for instance, Ford Motors, General Motors, Volkswagen, BMW, Honda, Toyota, Kia, Mazda, Nissan and Volvo (Jackson, 2001). The challenge is that all these brands are ambitious, powerful, and consistent in the automotive industry as they fight to overcome one another. The competitive rivalry is worse in the advanced countries as their automotive market is getting more saturated. Therefore, for any automotive company to establish and maintain its market share it should decide to either reduce the manufacturer’s retail selling price or increase the quality of its products. Thus, competitive rivalry among the existing companies in the automotive industry is extreme and will influence the company’s expected income (Ireland et. al.,