Mercedes Benz G-Class Case Study

1006 Words5 Pages
The Mercedes-Benz G-Class also called G-wagon was originally developed for military use. In 1979 suggested by Shah of Iran, the G-Class came in the market as a heavy-duty four-wheel-drive transport, but it has been updated over the decades and given as many luxuries, conveniences and improvements as possible. Not that there 's any denying the G 's utilitarian roots: At nearly 3 tons, describing it as an over-engineered, leather-lined rolling bank vault would be an apt portrayal. It 's tall with a healthy step-in height, its doors close with a reassuring clunk, space efficiency is unexceptional and its heft contributes to poor fuel economy and ponderous handling. Created to stand the challenges of six continents, the 35-year evolution of the G-Class keeps elevating the top of refinement. Every surface of the G-class reflect its trust ability on any surface of the earth.…show more content…
After it falling behind BMW in 2012, Mercedes Benz growth strategy dominates 2013 was: The record set of his new production with more the 1.49 million passenger cars sold which has surpassed the previews year’s record for the third year running. The introduction of it third vehicle in the compact car family and first that they made available in U.S market which the E-Class and CLA Compact. Mercedes Benz was the first premium manufacturer to sale new cars online. Mercedes Benz one of the greater customer focus through restructuring. To further the improvement the CEO focus on customers and markets. They decide to reorganize the whole company obviously along with divisional lines. In order to align production to market and customer needs, a decision was also taken in 2013 to invest over 300 million euros in additional powertrain capacity at the Romanian subsidiary Star Transmission. They target goal is to achieve sustainable profitable growth and thus to increase the value of the

More about Mercedes Benz G-Class Case Study

Open Document