One of Benz’s other interests were bicycles, which ultimately brought him to a bicycle repair shop. Benz saw a possibility in the business and the owners of the shop, Max Rose and Friedrich Wilhelm Eßlinger. He proposed to form a company together with them, they agreed. The result was Benz & Company Rheinische Gasmotoren-Fabrik (also known as Benz & Cie). The focus of the company was in the production of industrial machines, then as business grew they began to produce static gas engines (Estoric, 2013).
ABOUT MERCEDES: Mercedes Benz is a premium category automobile company not solely attributable to its vogue, name or something like that however attributable to its parent company i.e. Daimler. The company is usually best-known for its coaches, luxury vehicles, trucks and buses. It’s headquartered in metropolis, Baden Wurttemberg. The name of Mercedes initial appeared in its parent company applied scientist.
Karl Benz, the founder of the modern vehicle, and brand name for Daimler AG’s famous Mercedes-Benz cars, has given us our modern world today, in which our lives depend on cars, whether people keep them for style, or just to get them from Point A to Point B. If it wasn’t for Karl Benz, we would have not come this far into the age of technology. When Karl Benz created the car, he had no idea how it would turn out, and if he could come back to life for one day to see how far we’ve come, I think he would be very proud. The pioneer of the modern car, Karl Friedrich Michael Vaillant, was born on November 25, 1844, in Karlsruhe District in Muhlenberg, Germany. His mother, Josephine wanted Karl to receive a proper education, consequently undertaking many hardships to get him there.
Mercedes-Benz offers a variety of product that can fulfill the preference of majority customer base. They design and differentiate their car models into several types of requirement and performance level such as compact luxury vehicle, mid-size luxury vehicle, high-performance vehicle level and so on. Moreover, customers can customize the interior accessories which can fulfill the customer’s satisfaction. In order to increase performance and luxury of their products, Mercedes-Benz had started a development division focus on upgrading the company product’s quality and performance name AMG in year 1999. AMG engines are all hand-built and it shows guarantee of confidence for customers seeking for outstanding performance car.
The customers of Mercedes Benz look for products that have certain benefits that hold value for them. Therefore, in terms of benefits sought, they seek for high-end integrated technology and functioning of the car, along with consistency in performance and most importantly they will look to purchase cars that will offer high sustainability and reliability. The Mercedes is purchased among customers that heavily use the product on a daily basis. As mentioned in the demographics segmentation section that people who purchase these cars are in the high income class group, which means that these customers will regularly use a mode of transportation to travel to workplaces. The market for Mercedes Benz will also be divided in terms of their loyalty status.
After it falling behind BMW in 2012, Mercedes Benz growth strategy dominates 2013 was: The record set of his new production with more the 1.49 million passenger cars sold which has surpassed the previews year’s record for the third year running. The introduction of it third vehicle in the compact car family and first that they made available in U.S market which the E-Class and CLA Compact. Mercedes Benz was the first premium manufacturer to sale new cars online. Mercedes Benz one of the greater customer focus through restructuring. To further the improvement the CEO focus on customers and markets.
The Mercedes-Benz brand was born under a lucky star: the current trademark comprising a three-pointed star in a laurel wreath was created in 1925 – in time for the merger between Daimler-Motoren-Gesellschaft (DMG) and Benz & Cie., which together became Daimler-Benz AG, in summer 1926. his event marked the birth of a new car brand – Mercedes-Benz – and with it a shared aspiration to uphold the tradition of the world 's two oldest car manufacturers and ensure a successful future for both. Innovation, performance, quality, awareness of tradition: the Mercedes-Benz trademark, one of the world 's most familiar and esteemed brand symbols, has stood for these and other values ever since. The history behind the Mercedes-Benz brand Automotive heraldry
INTRODUCTION: Mercedes Benz is a globally known brand, originated in Germany. Benz is specialized in automobiles like cars, buses, trucks, etc. EXTERNAL BUSINESS ENVIONMENT: The automobile industry is a multi-billion industry with large brands in market. It’s important to carry out analysis on microenvironment before formulating strategies. To analysis the microenvironment of the business PESTEL framework is used PESTEL FRAMEWORK 1.
His first engine finally came to life on new year’s eve 1879. Benz & Company, the company, started by the inventor, became the world's largest manufacturer of automobiles by 1900. Benz attended the Karlsruhe grammar school and later the Karlsruhe Polytechnic University. He studied mechanical engineering at the University of Karlsruhe and graduated in 1864 when he was only 19 years old. If Karl Benz hadn't invented the car we’d all be walking every where his invention changed the world.
All this is supporting the Just in Time (JIT) approach of Toyota and increasing the working capital utilization. - Efficiency in warehouse space management: In addition to reduction in safety-stock requirements, the WMS is also helping to increase the storage capacity in warehouse by more efficiently locating items in relation to receiving, assembly, packing, and shipping points. Moreover the items are properly organized in a certain way. This can reduce inventory holding costs significantly. - Reducing inventory paperwork: Implementing the WSM has significantly reduced the paperwork that were earlier associated with warehouse operations.