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Mercedes Benz Research Paper

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Mercedes- Benz Mercedes-Benz is a German automobile which created for first petrol powered car by Karl Benz. The headquarters of Mercedes-Benz is in Stuttgart, Baden-Württemberg, Germany.

Brand identity of Mercedes- Benz; Attributes; Mercedes creates high and well engine, durable, prestige, fast and luxury automobiles. Benefits; Customers don’t buy attributes, they buy benefits. For example; People buying Mercedes for being safe in traffic jam.
• Functional Benefits; It is the fastest and charismatic car.
• Emotional Benefits; Safety and Charismatic
• Self-expression Benefits; Being a boss, high rank man/woman Typical User; Bosses, Rich and high society Typical Usage; Having a safe transport and luxury one Values; Mercedes offers …show more content…

Mostly high income and rich class prefer Mercedes. People who wants to show the status and ranks esspecially who have companies, holdings etc.

Positioning Mercedes advertised “Engineered like no other car in the world”. This tagline served as a positioning platform for the car’s other attributes. Closest competitor are BMW and Audi. These brands are following in sales after Mercedes. Nowadays, young people prefers BMW more than Mercedes.

Social Media Channels Mercedes- Benz: Targets young customers in social media. Mercedes Benz has around 23.5 million fans on the national and international Mercedes-Benz’s Facebook pages. Mercedes uses Instagram along with Facebook and Twitter successfully in a powerful way and has the most active fans among all car brands. Mercedes plans to increase their fame on these areas. Mercedes presents to customers some games at their official websites. ‘’ http://www.mercedes-amg.com/webspecial/games/luge ‘’

Strategy And …show more content…

Their brand name is well-known and does’nt need to advertise. They created a image in people’ s mind that ‘’Mercedes and other cars’’. People evaluate Mercedes when they drive the car. For example; Hollywood starts, Holding and Company bosses, high rank politics, stars, people in society, they all show brand as charismatic and luxury. Mercedes success proves that social media can be a powerful tool.

CALVIN KLEIN Calvin Klein is one of the best known designer names in the world, offering a modern design aesthetic. In addition to clothing, he also has given his name to a range of perfumes, watches, and jewelry.

Brand Identity of Calvin Klein; Attributes; Calvin Klein makes high quality textiled and high quality designed clothes. Benefits; Young people seeking attention. They are buying for stylish, fashionable, modern.
• Functional Benefits; Calvin Klein means, being elegant and stylish.
• Emotional Benefits; Fashionable and stylish.
• Self-expression Benefits; Feel yourself like a

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