Mercedes- Benz Mercedes-Benz is a German automobile which created for first petrol powered car by Karl Benz. The headquarters of Mercedes-Benz is in Stuttgart, Baden-Württemberg, Germany. Brand identity of Mercedes- Benz; Attributes; Mercedes creates high and well engine, durable, prestige, fast and luxury automobiles. Benefits; Customers don’t buy attributes, they buy benefits. For example; People buying Mercedes for being safe in traffic jam.
Mercedes was the daughter of Jellinek and the first Mercedes was launched in 1901. With its impressive success in the market and in the racing field, the Mercedes has led a new era . Today the origin of Mercedes is traced back to Mercedes-Benz in 1986 and Daimler 's car was sold in the 1901 market. Daimler-Benz only in 1926 Daimler-Motoren was acquired by Mercedes-Benz and Cie Daimler-Benz first Mercedes-Benz was a powerful light vehicle with low center of gravity. This is a 35-horsepower engine that marks the end of the frame used in automobile manufacturing.
Marketing Plan Marketing Situation Mercedes Benz is a company of cars, coachs, trucks and tractors founded in 1926 by two inventors and mechanical engineers «Karl Benz » and «Gottlieb Daimler » after a fusion by the automobile companies «Daimler Motoren Gesellschaft» and «Benz & Cie », and is now famous with the robustness of it engines, luxurious materials, and comfortable and easy drive. It become a famous competitor in luxury cars market and one of the most important supplier of cars in the world by completing 1562472 sales in 2013 (including « Smart » brand) behind Audi with 1575500 sales and BMW in the first place with 1963798 sales in the same year (This brand sells 500000 BMW 3 series cars. Therefore, the car market is full of competitiveness
After it falling behind BMW in 2012, Mercedes Benz growth strategy dominates 2013 was: The record set of his new production with more the 1.49 million passenger cars sold which has surpassed the previews year’s record for the third year running. The introduction of it third vehicle in the compact car family and first that they made available in U.S market which the E-Class and CLA Compact. Mercedes Benz was the first premium manufacturer to sale new cars online. Mercedes Benz one of the greater customer focus through restructuring. To further the improvement the CEO focus on customers and markets.
We joined hands in the business operation of Mercedes-Benz in the year 1998, within a year of the commencement of their production of the vehicles in India. From then onwards we have grown in stature very consistently and have shown a continuous improvement in terms of our business volumes, year after
Table Of Content Sr. Content Page No. 1 Company Information 2 Abstract 3 Mercedes-Benz Production system (MPS) 4 The structure & content of the production system 4a Work structures 4b Standardization 4c Stable quality improvement process. 4d Just-in-time delivery 4e Waste elimination 5 Conclusion 6 References Company Information: Mercedes-Benz Company is a multinational division of Daimler AG; Benz brand is used for luxury cars, buses, trucks. Benz headquartered situated in Stuttgart, Germany.
Hence, this analysis assignment will examine how this PEST factors potentially affect the selected company and the chosen country that is Mercedes Company in China. China is consists of one-fifth of the world’s population with 1.3 billion people, it is one of the fastest- growing regions
What’s the secret behind such a successful leading brand? First of all, Adidas rediscoveries the heritage and its rich history hidden behind in this brand in order to create great stories and meet targets future needs. Company leaders finally realized that it had a distinctive history with vivid memories, rich experiences, and signature processes that could be used to design the future, not through an adherence to tradition, but through thinking differently about product performance, product innovation, and company strategy. When leaders rediscovered the founder’s philosophy: to be close to athletes and hold intimate understanding of their needs, which had created a stream of innovative products and these products enhanced athletic performance at his time. After 1990s, Adidas Group used this point to make it be reabsorbed into the organizational culture, and come to define the company’s strategic choices.
The vision, of the company, for the future is to represent both volume and premium brands and be the number one company in terms of after sales and customer service. • Mercedes-Benz: Mission: Mercedes aims at delighting their customers in everything they do. They aspire to continually improve the effectiveness of their Quality Management System and the business processes. They also aim to continually improve the quality of the products and services they offer. They believe in a team-oriented and open minded corporate culture involving employees through leadership and individual acceptance of delegated responsibility.
As well as that, its steering radius allows a large amount of maneuverability so the driver would be able to control the car in a stable way • Environmentally Friendly: Of course, as its purpose is being a ‘green’ car, there is no doubt that this car is environmentally friendly, being either hybrid or completely electric, and with 95% of the car made of recycled materials, no doubt the car is environmentally friendly. • Internal Space: Surprisingly, this car has an incredible amount of space, in relevance to its size, with a comfortable foot space. • Luxurious: As a Mercedes, it has to have a touch of luxury, with leather, heated seats, and a moon roof for the sun to shine when you drive, to the power windows and locks. • Safety: Many people are concerned with safety before they buy this car, but it is implausible how much work Mercedes put into making this car as safe as possible. After dozens of safety crash tests, they added a tridion safety cell, a crash resilient chassis, and four airbags to the car.