ipl-logo

Millerville Beach Hotel Feasibility Study

1233 Words5 Pages

Research possibility 1: Merville Beach Hotel Trend & Development in Tourism, Hospitality and Leisure Industry It’s all about me: Customers want an outstanding, personalized experience Nowadays T&H companies want to deliver an outstanding, individualized customer experience, they should consider understanding their customers’ needs and desires and craft a value proposition that speaks directly to them. This can be a real threat, as their likes and dislikes are continually evolving and changing. Millennial Millennials—those between 21 and 35—are now beginning to enter their prime earning years. The Millennial cohort will represent up to three quarters of the global workforce within ten years.³ to “win the Millennial”, any consumer-facing business must understand the needs and desires of this critical consumer …show more content…

New technologies and increasing digitalization are generating more data than ever before, but more data doesn’t necessarily mean better data. In fact, many T&H companies are data-rich but insight-poor because they struggle to turn the disjointed data they have into useful information, and valuable insights to enhance the experience. Some T&H organizations are hampered by siloed repositories that limit data-sharing among departments and properties. Others have difficulty determining what information to collect, how frequently it should be collected, or how best to distribute it to internal and external stakeholders. Finally, many T&H companies possess the right information but lack the analytical capabilities to translate it into insights and innovations that can create measurable and sustainable ROI. Research

Show More
Related

  • A Rhetorical Analysis Of The New Greatest Generation By Joel Stein

    673 Words  | 3 Pages

    In the 2013 Time article "The New Greatest Generation," Joel Stein claims that "millennials' perceived entitlement isn't a result of overprotection but an adaptation to a world of abundance"(31). Stein's organizational style appeals to readers because he arranges the article in a way that lures the reader's attention in the beginning, so he can later propose a new outlook. Stein begins describing characteristics of millennials unfavorably in order to overcome those negative characteristics and offer a new, positive perspective. The author initially establishes a negative attitude towards millennials to appeal to the feelings of the older, adult generations. Stein’s structure successfully acknowledges the negative views, for the purpose of

    Read More

  • WVU Coliseum Ethnography

    1266 Words  | 6 Pages

    Ethnography The date of the ethnography was Saturday February 18 between 1:30 and 4:30 p.m. The weather was unseasonably warm for February at around 60 degrees and sunny. The setting is the WVU Coliseum for the basketball game against Texas Tech. According to WVU Sports, “After 47 years the WVU Coliseum still remains one of the nation's supreme showcases for college basketball.

    Read More

  • What Is Comcast's Relative Ranking Of The Pillars Of Being An Analytical Competitor?

    816 Words  | 4 Pages

    Next in Comcast's relative ranking of the pillars of being an analytical competitor is measuring the executive support of analytics. At present, there is no shortage of this within Comcast and will only grow as time goes on. A growing mantra of leadership at the company is to support your decisions with data and to only sell new ideas if they have the data to back them up. Often this translates to business intelligence teams working directly with senior management to prove or disprove hypothesis on processes or behaviors that lead to strategic decisions within the company. Upon seeing this benefit of having analytically driven decisions, the executive support to 'push down' the functionality of an analytics platform is often a key performance

    Read More

  • The Beat Up Generation Analysis

    659 Words  | 3 Pages

    In the essay, “The Beat Up Generation”, by Abby Ellin (2014), within several discussions she explores and discusses the division and differences among generations that differ by age group starting with the baby boomers to the GenXers leading up to the generation today, the millennials. She uses factual evidence, examples, studies, and stereotypes to show how millennials are highly criticized by the older generations although they are better to adapt and needed in the changing world. The purpose of the essay is to point out these differences and criticism amongst the generations, how predecessor generations misunderstand the millennial generation. The intended audience refers to any individual that falls into the each generation.

    Read More

  • Nordstrom Target Market

    1045 Words  | 5 Pages

    When launching a new product or service, a company needs to develop the key group of customers in which they are targeting. There are many steps in identifying the target market; one of these steps is to look at past marketing plans in a company and collect information to produce a customer profile. This profile is important because “it influences the objectives, creation of the communications message and the channels and media mix being selected” (Gbadamosi and others, 2013, p. 275). When this profile is solidified, the appropriate methods to make a successful marketing plan can take action to launch the new product or service. Nordstrom’s Treasure & Bond, is a new clothing line by the leading fashion specialists, targeting 18-30 year

    Read More

  • Essay On Value Proposition

    1041 Words  | 5 Pages

    But that does not mean that their industry is on the decline. Recently I traveled to a nearby city to catch a flight and discovered that a local hotel offered long term airport parking at a discount compared to the local parking lots with a free shuttle to the airport terminal. Innovative amenities like this can really add value by providing a needed service that has little to do with the traditional hotel services. If they continue to look for services travelers need, hotels will surely continue the long history all successful industries have surmounted in the past, identify and provide innovative, value-based products and

    Read More

  • Millennials In The Workplace Analysis

    870 Words  | 4 Pages

    A business undergoes the process of converting to an environment that does not only teach millennials how to be their best, but how to look back on past generations and learn from their mistakes. The millennials need more exposure to more fulfilling and old fashioned times, so that they can fix themselves and work more efficiently in a corporate

    Read More

  • Case Study: Marriott's HRM And Business Strategic Alignment

    1626 Words  | 7 Pages

    Marriott describes its business model, brands, senior leaders, and deeply-ingrained service culture as having firmly established Marriott as a leading performer (2013, para 1-2). Another source describes Marriott International as a company that takes pride in the fact that they have always taken care of their customers and employees above all else, living up to their slogan of “People First” (Addonizio, Mathos, Khalil, & Ortiz, F., 2012, para 1). Essentially, Marriott has gone to great lengths to focus their business efforts and strategy on providing the best working environment and hotel stay for employees and customers alike.

    Read More

  • Rosewood Hotels Case Study

    1037 Words  | 5 Pages

    Each hotel and resort featured details and aspects that reflected local character and culture of the location embodying Rosewood’s “Sense of Place” philosophy, meaning each of its properties is uniquely defined by the location. This differentiated Rosewood’s properties from the competitors. Corporate Branding Strategy: Rosewood Hotels & Resorts had very low brand awareness among its guests. To encourage guests to use more than one Rosewood hotel, two possible approaches were considered.

    Read More

  • Holiday Inn: Porter's Five Forces Of Industry

    1384 Words  | 6 Pages

    Holiday Inn is a world wide chain and its international functional strategies will always yield profitable returns. The potential customers are from all over the world. It has been noted that the holiday inn company has given the market such as Europe, Asia, America with regards to their social-cultural needs. Holiday Inn, like all other hotels has established a good system in determining the needs of the market. The company uses the concept of product, personality, behaviour of the customer and purchasing to its advantage.

    Read More

  • Millennials: Intergenerational Issues In The Workplace

    1024 Words  | 5 Pages

    Implementing training programs where all generations can learn about each other’s differences can help employees understand how and why each generation works. Workshops in which multigenerational workforces can share work experience and mentor each other can assist in creating a sense of community and a supportive environment where employees can be open and share their ideas an collaborate with each other in order to better their organization. Millennials are perceived as being disloyal and quick to search for new employment when they unhappy in their work environments, but due to starting their careers during times of recession, Millennials try to maintain their roles in the workplace to remain financially stable. The main reason for turnover among Millennials is a result of exclusion, slow growth within the workplace, and limited development opportunities. Finding gratification and meaning to their work is important to Millennials so that they can excel and be productive in the workplace that is supportive of their work.

    Read More

  • Review Of Erin O 'Connor's Article No Child Left Offline'

    1555 Words  | 7 Pages

    The millennial generation are people born from 1980 to 2000. The millennial generation is claimed to be lazy, narcissistic, and stunted in growth. A study showed that 58% more college students scored higher on a narcissism scale in 2009 than in 1982. It also talks about how the millennial generation have been patted on the back too much, because the millennials got so many participation awards growing up, they believe they should be promoted every two years. Not only that, most emerging adults 18 to 29 still live with their parents rather than a spouse.

    Read More

  • Analysis Of The Me Me Me Generation By Joel Stein

    605 Words  | 3 Pages

    Some people argue that Millennials are entitled, self-centred, and uninterested in anything other than their own Facebook and Twitter page. This generation has been known to have high self-esteem, assertiveness, self-importance, narcissism, and high expectations. Having a higher self-esteem comes with many positive outcomes and benefits. People high in self-esteem claim to be more likable, attractive and make better impressions on others in a working environment than other people with low self-esteem. Millennials with greater self-importance are the ones who help others and care about large social

    Read More

  • Intercontinental Hotel Marketing Strategy

    1794 Words  | 8 Pages

    Market segmentation has been the positioning strategy for Intercontinental Hotels, and it is important that it is done well to consider critical features of each segment adequately. Moreover, market differentiation must promote the difference between the different brands so as to create awareness to each target consumer of the most appropriate brand. For instance, the strategy must inform the market of the difference between the Holiday Inn brand and the Holiday Inn Express brand. This differentiation is important since it will encourage business travelers to opt for Holiday Inn Express while those looking for recreation chose Holiday Inn. Consequently, each consumer will get the best service that is suited to their needs and hence create customer satisfaction in the varying

    Read More

  • The Digital Marketing Strategy: Starbucks And Digital Marketing Strategies

    1667 Words  | 7 Pages

    The initial Starbucks established in 1971, it set out to be a different kind of company. One that not only just passionately committed to world-class coffee and the rich tradition, but also the way they engage with customers and communities to do business responsibly. Today, Starbucks has become a great example of an iconic brand and operates worldwide. The brand has strengthened their consumer engagement with the use of digital marketing strategies. In this essay, the author… Technology has developed throughout the last decade at a great rate to make human’s lives more convenient.

    Read More

More about Millerville Beach Hotel Feasibility Study

Open Document