Methodological Approach In Marketing

The Methodological Approach

Predominantly, I shall use exploratory approaches as there may not up-do-date material or any information on the situation at hand. Primary when no information is available on how similar problems or research issues have been solved in the past. The intention will be to have an expansion understanding with the issues, and to gain a deeper understanding about regarding the issues and how consumers (both internal and external costumers) feel.

The deployment of structured surveys and interviews to consumers, prospective consumers and internal employees will be aimed at gathering information on specific areas that which will be analysed. In addition, questionnaires will be given to and collected from the respondents

The hope of the case studies will be to triangulate data and information with respect to the low sales and how to increase it at car search.

Preferably I would like to study the entire market segment surrounding Car Search Limited. In these methodological approaches, the researcher can identify the reasons behind the low sales and the consumers buying behaviours thus leading to understand if the sales promotions at Car Search Limited and its Person Location Unit (PLU) system are effective to change their preferences. However, it is commonly impossible or impracticable to infiltrate the entire market and consequently I would have to settle for a sample of the market.

Resources

To commence this study I would first need permission for the use of the information and resources from Car Search Limited as a medium of testing. As a result, proper communication with management within the organisation is required concerning accessing the customer database and analysing their internal sales system and

Inclusion of approaches to which mechanism such as the triangulation, examination, and assessing of the reliability of research would be applied.

Reliability measurement will measure the consistency of the information received from surveys and their responses information to identify and correct any issues of bias and transparency.

Meanwhile the ethical correlation of the study will monitor, and supervise the quality of the research. Before and after every phase of the study it shall be passed through rigorous criticism from the management of Car Search Limited, as well as academic standards.

Project Plan

Phases of planned events and scheduled will be also focused on owing to the time frame of the research study. As such have complied and used a chart to show the execution stages and time frame allocated to each stage (See Table 1.1 Below).

Table 1.1

PHASE/ACTIVITY DESCRIPTION TIME FRAME

Development of plan To provide a map of the research Week 1-2

Interview of Internal Management at Car Search Access information from internal stakeholders Week 3-4

Construction of Surveys Survey design and development Week