Methodological Theory In Social Media

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Thus, a methodological program is demanded to construct a general theory from cumulative research findings and provide a comprehensive, reliable, up-to-date benchmark against which the existing variations can be examined. Another criticism on the existing studies was related to Harwood and Roy (2005)’s theory-building effort to link social identity theory with mass communication research. They emphasized the importance of the macro-level factors, referring to the broad contexts in which social identities are formed, such as media ownership, content control, and social and cultural conventions of a society (also see Reid, Giles, & Abrams, 2004; Smith & Phillips, 2006). The existing literature, however, overwhelmingly concentrated on the individual-level…show more content…
One is materialistic and concerned with resource accumulation and distribution while the other is informational and concerned with free speech. They were adopted and operationalized in this study as contextual factors. Specifically, the Inequality-adjusted Human Development Index (IHDI) was used to describe materialistic emancipation. The IHDI is annually published by the United Nations Development Programme (UNDP) to assess a country’s average achievements in three key dimensions of human development – life expectancy, education, and income. In particular, it is also concerned with how those achievements are distributed among its population by using its level of inequality to discount each dimension’s average value. The Freedom of the Press Index (FPI) was used to describe informational emancipation. It is an annual survey released by Freedom House, a US-based non-governmental organization, to assess the degree of print, broadcast, and internet freedom in every country in the world.
RQ1: How does the IHDI affect individual identification to local, national, and global communities?
RQ2: How does the FPI affect individual identification to local, national, and global communities?
The third task of this study was to explore how macro-level contextual factors moderate the individual-level relationship between media use and identification.
RQ3: How does the IHDI affect the relationship between media use and local, national, and global identities?
RQ4: How does the FPI affect the relationship between media use and local, national, and global
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