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Methodology: Quantitative Or Qualitative Approach

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4.1 What is a methodology?
Methodology is a system of broad principles or rules from which specific methods or procedures may be derived to interpret or solve different problems within the scope of a particular discipline. It has a systematic, theoretical analysis of the methods applied to a field of study. It comprises the theoretical analysis of the body of methods and principles associated with a branch of knowledge. Typically, it comprises concepts such as paradigm, theoretical model, phases and quantitative or qualitative techniques. The methods section describes the rationale for the application of specific procedures or techniques used to identify, select, and analyze information applied to understanding the research problem, thereby, …show more content…

For example, the researcher need to guarantee that they have a large enough sample size to be able to generalize and make recommendations based upon the findings. (Daryl, 2008)
4.3 Types of research
4.3.1 Practical or Theoretical research
Practical Research: The practical approach reviles the empirical study of the topic under research and mostly consists of hands on approach. This involves first hand research in the form of questionnaires, surveys, interviews, observations and discussion groups. (Alexander, 2003)
Theoretical Research: A non-empirical approach to research, this usually involves examination of mostly published works like researching through archives of public libraries, court rooms and published academic journals. . (Alexander, 2003)
The researcher choose the practical research for their study, because there isn’t enough published work about their study case so the theoretical research will not satisfy their aim and will not give enough information.
4.3.2 Qualitative or Quantitative …show more content…

Quantitative Research is used to quantify the problem by way of creating numerical data or data that can be converted into useable statistics. It is used to quantify attitudes, opinions, behaviors, and other defined variables – and generalize results from a larger sample population. Quantitative Research uses measurable data to formulate facts and uncover patterns in research. Quantitative data collection methhelloys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations.
Objectivity is very significant in quantitative research. Therefore, researchers take great care to avoid their own presence, behavior or attitude affecting the results (e.g. by changing the situation being studied or causing participants to behave differently). They also critically examine their methods and conclusions for any possible bias. Researchers go to great lengths to guarantee that they are really measuring what they claim to be

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