Michael Dell: Case Study: Dell Inc.

An entrepreneur is a person doing business and facing with many problems or frustration in developing process. An entrepreneur can create a new idea or special method to solve all challenges. According to Peter Drucker (1964), entrepreneur can get many benefits and advantage from unique idea or innovation to success. Nowadays, there are many famous and successful entrepreneurs in different sector in the world. To be successful, they worked any jobs to earn a living and pursue their dream. One of the most famous entrepreneurs is Michael Dell who is founded Dell Computer in 1984 with only $1000 initial capital, and now Dell Computer (known as Dell Inc.) is the world's leading direct computer systems company. Michael Dell runs his own business

Part B: Entrepreneur background analysis

1. Background to the entrepreneur

Micheal Dell was born on February 23, 1965, in Houston, Texas in a Jewish family. He grew up in an upper-class environment with both parents earning high incomes. His mother was a financial consultant and stockbroker and his

These are customized products at low prices, plus fast delivery and perfect customer service. With the direct business model, all of Dell's products are manufactured by customer’s order. This approach help Dell Computer Corporation become the world's largest leading manufacturer and direct distributor computer systems. A customer can call to branch or access to www.dell.com Dell to order your computer which you want. Within 5 days the computer will be delivered to the customer with the same computer configuration, Dell offers lower price about 10-15 % than the prices of competitors. Besides, a maintenance service of Dell is considered perfect. Dell is a leading company with reliable products and perfect service with 40% of world PC shipments in U.S’s owned computer makers. Distribution form one - one from customer’s needs helps Dell does not get bogged down with the computer that nobody wants. With direct model sale, Dell should not have to pay for intermediate distributor. Thus Dell offer prices below the average up to 12 % compared to competitors. Nearly 2/3 of Dell’s products are sold to government, large corporations and educational