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Michael E. Porter's Retail Industry

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The retail industry is one of the biggest and the most profitable not only in Australia, but in the world. According to Australian government report, the retail industry has been growing steadily overtime due to the increase in number of demand and population. There are almost 140000 retail businesses in Australia, accounting for 4.1 per cent of GDP and 10.7 per cent of employment (Australian Retail Industry, 2011). Even though the market is smaller than the USA and the UK in general, food and grocery sector continues to develop its reputation. This essay will show market rivalry, economic structure analysis, as well as an attractiveness of the Australia’s supermarket and grocery stores industry by using the framework of Michael E. Porter’s

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