Michael Ibru Entrepreneur

There is a lot to learn from the life and times of Olorogun (Chief) Michael Ibru; a man that has been described as the "tap root" or "iroko tree" of what is today known as the Ibru Dynasty and rightly so. He personified the word ENTRPRENEURSHIP and can be said to be a primus interpas among other entrepreneurs.

To begin with there are indeed many traits that make this noble Nigerian to stand shoulder high above many of his peers and others who have made a name for themselves in the business world.

One of them is his true humility in spite of his trumendous wealth and fame at a relatively tender age and another is his love for people in general that manisfested itself in the way he treated staff and others that crossed his path. This made many

Goodie Ibru and Mr. Alex Ibru (Late) are well-known figures and great achievers in their own right. conglomerate is one that began with and team player total dedication

Risk taker: Every typical definition of entrepreneurship will include the element of risk taking. And, this is no different with respect to the life of Michael Ibru. He took a lot of risk when it was not very fashionable to do so and it paid off at the end of the day. ready to learn the ropes

Executor: There are many people today with many great business ideas, however, they have not executed any of them. One of the reasons for this, is the fear of failure. This was not true regarding Chief Michael Ibru who took the bull by the horn and went ahead to diversify and execute several business ideas into what is now known as the Ibru business empire.

Passionate: Very early on in life the young Michael was passionate about seeing opportunities where others saw none. A story was recounted by his late brother; Olorogun Felix Ibru according to This Day Newspaper page 10 about Michael asking for permission from his rich maternal uncle "to pluck some cocoa pods from his farm .......... to see if he could brew some drink from

There has been a lot of obstacles along the way, but the fighting spirit of this great entrepreneur did not give up.

Of course, it would have been easier for him after facing such challenges to close shop and return to his promising career at the then United African Company (formerly known as Niger Royal Comapny), which would have led to not establishing this business into the empire that we know it to be today.

Evolving: The Ibru organization under the leadership of Chief Michael Ibru was one that evolved and continues to do so. He saw opportunities in other industries besides agriculture like distribution and marketing of industrial chemicals and took advantage of them in establishing businesses in such fields.

Networker: During his life-time this excellent busines man was a member of various bodies including the Lagos Chamber of Commerce and Industry, Nigeria-United States Business Concil, etc. and this afforded him the opportunity to network with