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Michael Jordan Research Paper

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In 2012, the former well-known NBA basketball legend Michael Jordan, sued Qiaodnan Sports - a Chinese sportswear company for infringements on the name right as well as the cancellation of the trademark of Qiaodan Sports. “Qiaodan”, widely recognised as Jordan’s Chinese character in China, was registered as a trademark by Qiandan Sports over 10 years. Since Jordan has never registered his Chinese name in China before, Qiaodan Sports claimed that “Jordan” was only a common surname in the United State without any exclusive relationship with the celebrity Michael Jordan. Meanwhile, the logo of Qiaodan Sports exhibits a basketball player in shadow that is not able to recognised as Michael Jordan, although it looks familiar with Nike’s “Jumpman”

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