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Michael Jordan Research Papers

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Michael Jordan: Business, biography, and history of the making of his shoes

Madelynn Davidock

Leadership 1 Mr.Groff January 11, 2017

Madelynn Davidock
Mr.Groff
Entrepreneur Research Paper
11 January 2017
Air Jordans
Michael Jordan's Biography. Michael Jordan was born in Brooklyn, New York, on February 17, 1963. His parents, James and Delores Jordan, moved to Wilmington, North Carolina when he was still a toddler. Jordan has two older brothers, one older sister, and one younger sister Michael Jordan was born on February 17, 1963. Born in Brooklyn, New York, Michael Jordan has became a basketball …show more content…

Nike picked Michael Jordan because Nike wanted to use his image and he’s name for the Air Jordans. Therefor Michael Jordan was known for making the greatest shoes ever!. Michael Jordan continued with Nike and making millions of dollars off the shoes and the other produce. Michael was the best ever and best friend if you wanted to be him, he's a great role model for younger children.

Why did Michael Jordan call the shoes Air Jordan’s The reason why Michael named the shoes Air Jordans because when he dunks the ball it seems like he is hanging in the air. Michael Jordan always did at least a few dunks in every game he played. So that’s why he named the shoes Air Jordans, Michael Jordan produced the Air Jordan because of Nike and the way that he was selected by Nike to help create and help Nike with the produce of the shoes. Nike wanted Michael’s Name and Image for the shoes and the fact that Michael would always wear them shoes when he played a game. Michael was so happy with the partnership between him and Nike because they treated him like he was …show more content…

Therefor Nike needed to make an intervening movie and since then the running boom of the 1970s that had been petered out. It was so a company that also prided on itself by taking on different chances, and has decided that it was an blow that its entire marketing budget was about $500,000, and on for the advertising was going to future Jordan, and plus why would the company be without paying him to exactly wear the sneakers during a game or just to hangout in them. But still Jordan was resistant to Nike, because he had never worn and he didn’t really know a lot about the

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