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Michael Jordan Shoes Research Paper

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Celebrities can have significant influence on consumer choices because they are recognizable and admired by a target audience. For example, Michael Jordan, a famous basketball player, has been a celebrity for advertising his shoes. This example shows that business believes that a star such as Michael Jordan, sells his shoes because he wants people to jump as high as him. The fact that Jordan shoes are a best selling collaboration with Nike and Michael Jordan himself shows that the shoes how a huge impact in their respected culture. Furthermore, Michael Jordan is a good choice for the company because he is athletic. Another example is Taylor Swift. Taylor Swift, a famous singer-songwriter has been advertising Apple music. This example

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